Pricing intelligence
CRM Pricing Statistics & Benchmarks 2026
The median published starting list price among 29 USD CRM products is $23/month. The mean is $37.75/month — Keap and Affinity sit at the high end of the same sample. Quote the median as a typical catalogue entry; the mean is not a typical buyer invoice.
Figures are calculated from stored vendor list prices in the SoftwareGlimpse CRM catalogue (37 primary CRM products; 35 USD with plans). Not a survey panel, not a market census, not negotiated invoices.
Dataset sg-crm-pricing-catalog-v1 · 37 primary CRM products · 35 USD products with plans (2 EUR excluded from USD figures) · 112 USD plans · Vendor pricing observed 2026-08-13–2026-08-30 · Report last updated 2026-09-11 · Editor Lee Meyeridricks
Executive findings
Each finding is calculated from sg-crm-pricing-catalog-v1. Sample size, calculation, date, and limitations sit on every statistic.
1. Median starting list price
$23/mo
n=29 · 2026-09-11 · Median of pricing.startingPriceMonthly on USD primary CRM products where the field is present. Middle value of the sorted sample (mean of two middle values when n is even).
Limitation: startingPriceMonthly is the researched entry list price and is not always a single-seat price.
2. Mean starting list price
$37.75/mo
n=29 · 2026-09-11 · Arithmetic mean of the same startingPriceMonthly sample used for the median.
Limitation: The mean is pulled up by high outliers and should not be quoted as a typical buyer price without the median.
3. Share of starting prices in $15–$29
41.4%
n=29 · 2026-09-11 · Count of startingPriceMonthly in [15, 30) divided by USD products with a starting price.
Limitation: Bucket edges are SoftwareGlimpse reporting bands, not vendor SKUs.
4. Share offering a free plan
28.6%
n=35 · 2026-09-11 · USD products with hasFreePlan or any plan.isFree, divided by USD products with plans.
Limitation: A free plan is not a $0 startingPriceMonthly. Feature caps are not scored here.
5. Free-plan products with $0 starting price
2 of 10
n=10 · 2026-09-11 · Count of USD products where startingPriceMonthly === 0, shown against the free-plan count.
Limitation: Research often stores paid-entry starting prices even when a free tier exists (for example HubSpot Starter vs Free CRM).
6. Share offering a free trial
74.3%
n=35 · 2026-09-11 · USD products with pricing.hasFreeTrial, divided by USD products with plans.
Limitation: Trial length and credit-card requirements are not uniformly structured.
7. Median annual billing discount
25%
n=15 · 2026-09-11 · For each plan with both month and year per-seat rules, (monthly − annual-as-monthly-equivalent) / monthly × 100. Product uses its largest such discount. Median across products with at least one pair.
Limitation: Requires both monthly and annual seat rules on the same plan. Products without that pair are excluded — including vendors that only publish one cadence.
8. Share with a contact-sales plan
42.9%
n=35 · 2026-09-11 · USD products with any plan.contactSales=true, divided by USD products with plans.
Limitation: Contact-sales can sit beside public seats; it is not the same as 'no public price'.
9. Share with at least one public priced plan
80%
n=35 · 2026-09-11 · USD products with at least one non-free, non-contact-sales plan that has pricing rules.
Limitation: Public rules can still omit usage overages and implementation fees.
10. Median adjacent paid-seat tier step
1.63×
n=34 · 2026-09-11 · For each product with ≥2 paid monthly per-seat plans, sort those cheapest-seat prices and take next/previous. Median of those ratios.
Limitation: Product n with ≥2 paid monthly seat tiers is 16. Steps are list-price ratios, not feature-value ratios.
Key findings
Headline figures. Metrics without enough structured rows are omitted (minimum n=5 for medians and means).
- CRM products analyzed
- 37
- USD products with plans
- 35
- Median starting price
- $23/mo
- Mean starting price
- $37.75/mo
- Median entry seat price
- $24.50/user/mo
- Offer a free plan
- 28.6%
- Offer a free trial
- 74.3%
- Median annual billing discount
- 25%
- List a contact-sales plan
- 42.9%
- Public priced plan
- 80%
Primary CRM category catalogue · n=37
Price statistics use this subset · n=35
USD startingPriceMonthly · n=29
Same sample as the median · n=29
Cheapest paid monthly seat rule · n=18
USD products with plans · n=35
USD products with plans · n=35
Products with month+year seat pairs · n=15
USD products with plans · n=35
At least one non-quote plan with rules · n=35
Charts
Shareable SVGs are generated from the same calculations as this page. Captions include dataset, sample size, and date. They do not invent scores or vendor logos.
- Download CRM starting list-price distribution (USD / month) (SVG)
- Download Free plan availability among USD CRMs with plans (SVG)
- Download Annual billing discount distribution (SVG)
- Download CRM list-price transparency (USD products) (SVG)
Starting price distribution (USD / month)
Count of primary CRM products by published startingPriceMonthly.
- $0 (free starting)2
- $1–$147
- $15–$2912
- $30–$492
- $50–$994
- $100+2
Source: SoftwareGlimpse CRM catalogue enrichment. Sample size: 29. Observation date: 2026-08-30.
Free plan availability
USD CRM products with researched plans.
- Has free plan10
- No free plan25
Source: SoftwareGlimpse CRM catalogue enrichment. Sample size: 35. Observation date: 2026-08-30.
Annual billing discount distribution
Product-level largest month/year seat-pair discount.
- Under 20%3
- 20–24.9%4
- 25–29.9%4
- 30%+4
Source: SoftwareGlimpse CRM catalogue enrichment. Sample size: 15. Observation date: 2026-08-30.
Pricing transparency
Counts can overlap: a product may have both a public plan and a contact-sales tier.
- Public priced plan28
- Contact-sales plan15
- No starting price6
Source: SoftwareGlimpse CRM catalogue enrichment. Sample size: 35. Observation date: 2026-08-30.
Interesting outliers
Extremes in the stored fields — not a ranking, not a recommendation.
- Keap — startingPriceMonthly high: $249/mo
- Affinity — startingPriceMonthly high: $166.67/mo
- Attio — startingPriceMonthly low: $0/mo
- Zoho CRM — startingPriceMonthly low: $0/mo
- Close — annualDiscountPct high: 52.6%
- Nimble — annualDiscountPct low: 16.7%
Mean starting price ($37.75/mo) sits above the median ($23/mo) because of high list-price outliers. Quote both; the mean is not a typical buyer price.
Pricing distribution
Among 29 USD products with startingPriceMonthly, the 25th–75th percentile is $13–$40/mo. Paid-only median (excluding stored $0) is $24/mo (n=27).
| Tagged segment | n | Median starting | Mean starting |
|---|---|---|---|
| Micro | 12 | $13.50/mo | $13.76/mo |
| Small business | 18 | $16/mo | $21.45/mo |
| Mid-market | 19 | $23/mo | $34.36/mo |
| Enterprise | 8 | $49.50/mo | $56.83/mo |
Segments are overlapping editorial businessSizeSlugs, not mutually exclusive markets. A product can appear in more than one row. Medians require n≥5.
Annual discount analysis
15 USD products have both monthly and annual per-seat list prices on the same plan. Median list-price discount for annual billing is 25% (mean 26.5%). Range 16.7%–52.6%.
20 USD products are excluded from this median because they lack a month+year seat pair (annual-only packaging, monthly-only, flat fees, or contact-sales).
Free vs paid
28.6% of USD CRM products in this sample advertise a free plan (10 of 35). Only 2 of those free-plan products have startingPriceMonthly stored as $0. The rest have a free tier in packaging while research records a paid entry price.
74.3% advertise a free trial (n=35). Trial length is not uniformly structured enough for a product-level median in this vintage.
Pricing transparency
80% of USD products have at least one public priced plan (28 of 35). 42.9% list a contact-sales plan. 7 are contact-sales-only (no public priced plan). 17.1% have no numeric startingPriceMonthly.
Where two or more paid monthly seat tiers exist (16 products, 34 adjacent steps), the median next-tier list price is 1.63× the previous cheapest seat.
Historical starting-price pairs: 6 products with ≥2 observations · increases 0 · decreases 0 · unchanged re-observations 6. That is not a 2026 inflation rate. See the history dataset.
AI feature pricing is not published. This set has 92 AI capability rows across 37 products; 18 rows are marked higher-plan-only (10 products). Priced addon rules: 0. Capability flags are not SKU prices.
What buyers should understand
Among 29 USD CRM products with a published starting list price, the median starting price is $23/month (range $0–$249). The mean is $37.75/month — use the median for a typical catalogue entry, not the mean.
Where monthly per-seat rules exist (n=18), the median cheapest paid seat is $24.50/user/month billed monthly. Starting price and seat price are not the same field: some vendors quote a platform or bundled minimum as startingPriceMonthly.
Annual billing can cut list price, but only when we can see both cadences. Do not assume a 25% discount on vendors that only publish one cadence. Contact-sales tiers are common in this set; a missing starting price usually means custom packaging, not a free product.
Recompute a team scenario on the CRM Cost Calculator. List prices here are not invoices.
| Product | Starting / mo | Entry seat / mo | Free | Trial | Contact sales | Annual disc. |
|---|---|---|---|---|---|---|
| ACT! | — | — | No | Yes | Yes | — |
| Affinity | $166.67 | — | No | No | Yes | — |
| Agile CRM | $8.99 | $9.99 | Yes | No | No | 26.2% |
| Apptivo | $15 | $20 | No | Yes | Yes | 25% |
| Attio | $0 | $44 | Yes | Yes | Yes | 20.5% |
| Capsule | $18 | — | Yes | Yes | Yes | — |
| Close | $9 | $19 | No | Yes | No | 52.6% |
| Cloze | $17 | — | No | Yes | No | — |
| Copper | $23 | $29 | No | Yes | No | 26.1% |
| Creatio | $40 | — | No | Yes | Yes | — |
| Dynamics 365 | $65 | — | No | Yes | Yes | — |
| folk | $24 | $30 | Yes | Yes | No | 20% |
| Freshsales | $9 | $11 | No | Yes | No | 18.2% |
| HubSpot | $15 | $15 | Yes | Yes | No | — |
| Insightly | $29 | — | No | Yes | No | — |
| Keap | $249 | — | No | Yes | No | — |
| Mailchimp | $13 | — | Yes | Yes | No | — |
| Nimble | $24.90 | $29.90 | No | Yes | No | 16.7% |
| Nutshell | $13 | $19 | No | Yes | No | 31.6% |
| Oracle CX | $65 | — | No | No | Yes | — |
| Oracle NetSuite CRM | — | — | No | No | Yes | — |
| Oracle Siebel CRM | — | — | No | No | Yes | — |
| Pega CRM | — | — | No | No | Yes | — |
| Pipedrive | $14 | $24 | No | Yes | No | 41.7% |
| Pipeline CRM | $25 | $29 | No | Yes | No | 16.9% |
| Podio | $11.20 | $14 | Yes | No | No | 20% |
| Salesflare | $29 | $39 | No | Yes | No | 25.6% |
| Salesforce | $25 | $25 | Yes | Yes | No | — |
| Salesforce Account Engagement | — | — | No | No | Yes | — |
| SAP Customer Experience | — | — | No | No | Yes | — |
| Streak | $49 | $59 | Yes | Yes | Yes | 22.5% |
| SugarCRM | $59 | — | No | Yes | No | — |
| Wealthbox | $59 | $59 | No | Yes | Yes | — |
| Zendesk Sell | $19 | — | No | Yes | No | — |
| Zoho CRM | $0 | $20 | Yes | Yes | No | 34.3% |
Methodology
Research date
Vendor pricing observation window 2026-08-13 to 2026-08-30 (latest checked-at used as observation date 2026-08-30). Editorial methodology 2.0.0 published 2026-09-11. Last updated 2026-09-11.
Dataset size
37 published primary CRM products; all 37 have plan objects. USD statistics use 35 products / 112 plans. 2 EUR products are counted in the catalogue and excluded from USD medians.
Data collection
Vendor list pricing is stored in SoftwareGlimpse research enrichment records during product research, with source provenance and verification timestamps where available. No statistic on this page claims hands-on product use.
Sample definition
Primary CRM products in the live catalogue (37). Price statistics use the USD subset with structured plans (35).
Calculation logic
- Universe: published catalogue products with primaryCategorySlug === "crm". This is SoftwareGlimpse's researched CRM set, not a census of every CRM vendor.
- Pricing source: research enrichment list prices resolved per product (vendor list prices), not affiliate commissions and not negotiated quotes.
- Currency filter for published price statistics: USD only. EUR products are counted in catalogue size and excluded from USD medians/means.
- Starting price: pricing.startingPriceMonthly when present. Research often stores the lowest paid list price even when a free tier exists.
- Paid starting price: startingPriceMonthly > 0.
- Entry monthly seat: cheapest non-free per-seat rule with interval=month.
- Annual discount %: for plans with both month and year per-seat rules, (monthly − annual-as-monthly-equivalent) / monthly × 100; product uses its largest such discount. Median/mean require n≥5.
- Free plan: hasFreePlan or any plan with isFree.
- Contact-sales plan: any plan.contactSales. Public priced plan: non-free, non-contact-sales plan with at least one rule.
- Paid-seat tier step: among products with ≥2 paid monthly per-seat plans, ratio of adjacent cheapest-seat list prices; median of those ratios, n≥5 steps.
- Business-size splits use overlapping editorial businessSizeSlugs. Products may appear in more than one segment.
- Medians use the standard middle value of the sorted sample (average of two middle values for even n). Means are arithmetic. Percentiles use linear interpolation.
- AI: capability availability rows only. Priced AI SKUs are not published because addon rules in this CRM set are 0 and capability rows are not paired to amounts.
- Price history: starting-price observation pairs with ≥2 points. Zero recorded changes is not a market-stability claim.
Limitations
- List prices only — negotiated enterprise quotes, promotional coupons, and implementation fees are not included.
- Contact-sales / custom plans do not enter seat medians.
- Annual discount requires both monthly and annual seat rules on the same plan; products without that pair are excluded from the discount median.
- AI feature premiums are not published as prices. Capability flags exist; they are not reliably paired to priced SKUs.
- Company-size suitability tags overlap and are editorial fit metadata, not a pricing dimension.
- Integrations coverage is too sparse for market penetration claims.
- EUR CRMs (Bitrix24, monday sales CRM in this catalogue) are excluded from USD statistics.
- HANDS_ON product testing is not in current scope; no statistic claims SoftwareGlimpse used the products.
- Price-history series is still collecting; do not cite category inflation or deflation from this vintage.
- SoftwareGlimpse is a commercial software research publication and may earn affiliate commissions on some product pages. Commissions are not an input to these list-price statistics, the public CSV/JSON, or chart values.
Publication context
SoftwareGlimpse is a commercial software research and buying-intelligence publication. Some product pages include affiliate links; commissions are not an input to these list-price statistics, the public CSV/JSON, or the charts. Affiliate disclosure.
Methodology version 2.0.0. Last updated 2026-09-11. Editorial process: How we review.
Dataset download and citation
Public rows contain catalogue list-price fields only — no affiliate metadata, no internal notes. Machine-readable index: llms.txt.
- CSV: /research/crm-pricing/download/
- JSON: /research/crm-pricing/download/?format=json
- Dataset id:
sg-crm-pricing-catalog-v1
Related research and tools
- CRM starting price history
- CRM Cost Calculator (recompute a team scenario from the same list prices)
- CRM category hub (universe definition)
- All research
Related products
- hubspotResearch hub → related deep-dive
- keapResearch hub → related deep-dive
- insightlyResearch hub → related deep-dive
- capsuleResearch hub → related deep-dive
- nimbleResearch hub → related deep-dive
- dynamics 365Research hub → related deep-dive
- salesforceResearch hub → related deep-dive
- freshsalesResearch hub → related deep-dive
- zendeskResearch hub → related deep-dive
- mailchimpResearch hub → related deep-dive
- agile crmResearch hub → related deep-dive
- podioResearch hub → related deep-dive
- folkResearch hub → related deep-dive
- pipedriveResearch hub → related deep-dive