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Apptivo Review

CRM SOFTWARE

Apptivo overall score 6.5/10 from equal-weight CRM criteria. Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom.

Last updated 2026-08-16Independent editorial review
  • Starting price

    $15.00/user/month

  • Free plan

    No

  • Free trial

    Yes

  • Best for

    SMBs wanting CRM plus adjacent business apps

SoftwareGlimpse review

6.5/10

Average

  • Ease of use7
  • Pipeline management7
  • Sales automation6
  • Email capabilities6
  • Reporting6
  • Customization7
How we score →
By Lee M.FounderReviewed

See Apptivo in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor tutorial

Apptivo - Beginner's Guide to Apptivo CRM

What this shows

  • Apptivo CRM end-user navigation and core apps
  • Customer and activity collaboration basics

Pricing

Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom (first-party Aug 2026).Full pricing details →

Product screenshots

Product screenshots coming soon

We only publish verified captures from Apptivo's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

How Apptivo works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

Apptivo pipeline teaching visual

SoftwareGlimpse teaching placeholder for Apptivo pipeline concepts.

Teaching asset path — not a fabricated vendor UI capture; generate/replace with approved teaching art.

https://www.apptivo.com · Checked 2026-08-16

Our verdict

Apptivo: Choose Apptivo when an affordable all-in-one suite matters more than specialist CRM brand depth. Scores reflect first-party research as of 2026-08-16 — not hands-on product testing.

Best for

  • SMBs wanting CRM plus adjacent business apps
  • Buyers comparing low per-user Lite/Premium pricing
  • Teams needing customizable all-in-one suite

Not ideal for

  • Buyers wanting best-of-breed specialist sales CRM UX
  • Enterprises standardized on Salesforce/Dynamics
  • Marketing-automation-first buyers

Bottom line

Lite $15/$20, Premium $25/$30, Ultimate $40/$50 annual/monthly per user. Enterprise custom.

Apptivo pros and cons

Pros

  • Competitive Lite/Premium/Ultimate pricing
  • All-in-one suite positioning
  • Annual discounts published
  • Enterprise path available

Cons

  • Less specialist sales CRM polish than Pipedrive-class tools
  • Ecosystem smaller than HubSpot/Salesforce
  • AI capabilities less documented
  • Enterprise pricing opaque

Pricing comparison

Full comparison →
 Apptivo(this review)ACT!AffinityAgile CRMAttio
Starting price$15.00/user/monthCustom quote$166.67/user/month$8.99/user/month$0.00/user/month
Free planNoNoNoYesYes
Free trialYesYesNoNoYes

Use cases for Apptivo

Apptivo may not be the best fit if…

  • · Buyers wanting best-of-breed specialist sales CRM UX
  • · Enterprises standardized on Salesforce/Dynamics
  • · Marketing-automation-first buyers

Apptivo guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Part of CRM · Sales CRM

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