Apptivo vs Bitrix24
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Bitrix24 fits bitrix24 fits many small-business crm evaluations.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Bitrix24 is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Tie
- • Pipeline management
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize ease of use
- You prioritize email capabilities
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
- You prioritize sales automation
Overall recommendation
There is no universal winner between Apptivo and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Apptivo trades toward ease of use; Bitrix24 trades toward sales automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Apptivo wins | Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Apptivo and Bitrix24 are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Bitrix24 wins | Bitrix24 leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Apptivo wins | Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10). |
| Reporting | Bitrix24 wins | Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10). |
| Customization | Bitrix24 wins | Bitrix24 leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Bitrix24 wins | Bitrix24 leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Apptivo wins | Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Bitrix24 wins | Bitrix24 leads on scalability (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Bitrix24 wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | Bitrix24 |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | Bitrix24 |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | Bitrix24 |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Not evidenced | Moderate |
Platform
| Feature | Apptivo | Bitrix24 |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | Bitrix24 |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | — |
| 10 | ~$150.00/mo (Lite × 10) | — |
| 25 | ~$375.00/mo (Lite × 25) | — |
| 50 | ~$750.00/mo (Lite × 50) | — |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; Bitrix24 from $0/user/mo. Bitrix24 publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Apptivo
Best for ease of use
Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apptivo
Best for email capabilities
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
- → Apptivo
Best for administration
Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for sales automation
Bitrix24 leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Bitrix24
Best for customization
Bitrix24 leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs Bitrix24 — not generic category copy.
Pipeline management
TieApptivo and Bitrix24 are close on pipeline management. Apptivo and Bitrix24 are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Apptivo aheadOn email capabilities, Apptivo is ahead. Apptivo: Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).. Bitrix24: Trails Apptivo on this criterion.
Sales automation
Bitrix24 aheadOn sales automation, Bitrix24 is ahead. Apptivo: Trails Bitrix24 on this criterion. Bitrix24: Bitrix24 leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Bitrix24 aheadOn reporting, Bitrix24 is ahead. Apptivo: Trails Bitrix24 on this criterion. Bitrix24: Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10)..
Value for money
Bitrix24 aheadOn value for money, Bitrix24 is ahead. Apptivo: Trails Bitrix24 on this criterion. Bitrix24: Better for value for money.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Pros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on administration
Cons
- Trails on sales automation
- Trails on reporting
- Trails on customization
Bitrix24
Pros
- Stronger on sales automation
- Stronger on reporting
- Stronger on customization
- Stronger on integrations
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on administration
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Stronger on ease of use: Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix24
- Trails on ease of use relative to Apptivo
- Trails on administration relative to Apptivo
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. Bitrix24: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need Bitrix24's stronger sales automation more than Apptivo's strengths
- You need Bitrix24's stronger reporting more than Apptivo's strengths
- You need Bitrix24's stronger customization more than Apptivo's strengths
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
Don't choose Bitrix24 if…
- You need Apptivo's stronger ease of use more than Bitrix24's strengths
- You need Apptivo's stronger email capabilities more than Bitrix24's strengths
- You need Apptivo's stronger administration more than Bitrix24's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
- Best for ease of useApptivo
- Best for email capabilitiesApptivo
- Best for administrationApptivo
- Best for sales automationBitrix24
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
FAQ
- Is Apptivo better than Bitrix24?
- There is no universal winner between Apptivo and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Bitrix24: Bitrix24 fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Bitrix24 leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Apptivo or Bitrix24 have a free plan?
- Apptivo: No free plan. Bitrix24: Free plan available.
- How does Apptivo vs Bitrix24 pricing compare?
- Apptivo starts from $15.00/user/mo. Bitrix24 starts from €0.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewBitrix24 review
- pricingApptivo pricing
- pricingBitrix24 pricing
- alternativeZoho CRM alternative
- alternativeHubSpot alternative
- alternativeFreshsales alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Still deciding between Apptivo and Bitrix24?
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