SoftwareGlimpse

Apptivo vs Close

Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Close fits outbound sales teams that need a communication-centric crm.

Independently recommendedLast updated Sep 24, 20269 evidence sources14 screenshotsHow we compare
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Apptivo logo

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

  • • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Starting from $15.00/user/mo

No free plan

Visit Apptivo
Read review

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

  • ✓ Customization

Close is better for

  • ✓ Ease of use
  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Email capabilities

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Choose Close if: Outbound sales teams that need a communication-centric CRM

See detailed comparison ↓
Close logo

Close

7.4/10

Sales-focused CRM for pipeline management and sales engagement workflows.

Best for

  • • Outbound sales teams that need a communication-centric CRM
  • • Teams that need dialing power and advanced outreach workflows
  • • Teams that rely on calling, email, and SMS from the CRM

Starting from $9.00/user/mo

No free plan

Visit Close
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Apptivo if…

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
  • You prioritize customization

Choose Close if…

  • Outbound sales teams that need a communication-centric CRM
  • Teams that need dialing power and advanced outreach workflows
  • Teams that rely on calling, email, and SMS from the CRM
  • You prioritize ease of use

Overall recommendation

There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

Apptivo trades toward customization; Close trades toward ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useClose winsClose leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesClose winsClose leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationClose winsClose leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesClose winsClose leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingClose winsClose leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationApptivo winsStronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
IntegrationsClose winsClose leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationClose winsClose leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityClose winsClose leads on scalability (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureApptivoClose
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureApptivoClose
Email syncStrongStrong
Email trackingStrongStrong
Email sequencesNot evidencedStrong
Call functionalityNot evidencedStrong
Workflow automationStrongStrong
Sales automationStrongStrong

Reporting

FeatureApptivoClose
ReportingStrongStrong
ForecastingNot evidencedStrong

Platform

FeatureApptivoClose
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesStrongNot evidenced
Mobile appStrongStrong
AI assistanceNot evidencedStrong

Additional capabilities

FeatureApptivoClose
Data enrichmentNot evidencedStrong

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

Apptivo logo

Apptivo

From $15.00/user/mo

No free planFree trial available
  • Lite$15.00/user/mo
  • Premium$25.00/user/mo
  • Ultimate$40.00/user/mo
  • EnterpriseCustom
Close logo

Close

From $9.00/user/mo

No free planFree trial available
  • Solo$9.00/user/mo
  • Essentials$35.00/user/mo
  • Growth$99.00/user/mo
  • Scale$139.00/user/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsApptivoClose
5~$75.00/mo (Lite × 5)~$45.00/mo (Solo × 5)
10~$150.00/mo (Lite × 10)~$90.00/mo (Solo × 10)
25~$375.00/mo (Lite × 25)~$225.00/mo (Solo × 25)
50~$750.00/mo (Lite × 50)~$450.00/mo (Solo × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Researched list starting prices: Apptivo from $15/user/mo; Close from $9/user/mo. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Apptivo

    Best for customization

    Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).

  • → Close

    Best for ease of use

    Close leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Close

    Best for pipeline management

    Close leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Close

    Best for sales automation

    Close leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Apptivo vs Close — not generic category copy.

  • Pipeline management

    Close ahead

    On pipeline management, Close is ahead. Apptivo: Trails Close on this criterion. Close: Close leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Email capabilities

    Close ahead

    On email capabilities, Close is ahead. Apptivo: Trails Close on this criterion. Close: Close leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Close ahead

    On sales automation, Close is ahead. Apptivo: Trails Close on this criterion. Close: Close leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Close ahead

    On reporting, Close is ahead. Apptivo: Trails Close on this criterion. Close: Close leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Depends

    Value for money: Apptivo — Apptivo researched starting price $15/user/mo vs Close $9/user/mo. Better value depends on which features you need on that plan.. Close — Apptivo researched starting price $15/user/mo vs Close $9/user/mo. Better value depends on which features you need on that plan..

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Apptivo logo

Apptivo

Pros

  • Stronger on customization

Cons

  • Trails on ease of use
  • Trails on pipeline management
  • Trails on sales automation
Close logo

Close

Pros

  • Stronger on ease of use
  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities

Cons

  • Trails on customization

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Apptivo

  • Trails on ease of use relative to Close
  • Trails on administration relative to Close

Close

  • Stronger on ease of use: Close leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: Close leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Integrations

Overlaps and exclusives from product integration data when available.

Apptivo: Strong. Close: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Apptivo if…

  • You need Close's stronger ease of use more than Apptivo's strengths
  • You need Close's stronger pipeline management more than Apptivo's strengths
  • You need Close's stronger sales automation more than Apptivo's strengths
  • Your primary fit looks closer to: Outbound sales teams that need a communication-centric CRM

Don't choose Close if…

  • You need Apptivo's stronger customization more than Close's strengths
  • Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Alternatives worth considering

When neither product is the right fit.

  • Zoho CRM logoZoho CRM

    Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.

  • Bitrix24 logoBitrix24

    Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

Apptivo wins when…

All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Close wins when…

Outbound sales teams that need a communication-centric CRM

  • Best for customizationApptivo
  • Best for ease of useClose
  • Best for pipeline managementClose
  • Best for sales automationClose

Which one should you choose?

Choose Apptivo if:

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Choose Close if:

  • Outbound sales teams that need a communication-centric CRM
  • Teams that need dialing power and advanced outreach workflows
  • Teams that rely on calling, email, and SMS from the CRM

Product screenshots

Real product UI from our media library — no placeholders.

Close

  • Lead view showing opportunity context in Close.
  • Custom fields on the Close lead view.
  • AI summary generated on a lead in Close.
  • General activity feed on a Close lead.

FAQ

Is Apptivo better than Close?
There is no universal winner between Apptivo and Close. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
Close leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Close: Outbound sales teams that need a communication-centric CRM
Which is stronger for sales automation?
Close leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does Apptivo or Close have a free plan?
Apptivo: No free plan. Close: No free plan.
How does Apptivo vs Close pricing compare?
Apptivo starts from $15.00/user/mo. Close starts from $9.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between Apptivo and Close?

Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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