SoftwareGlimpse

Agile CRM vs Apptivo

Compare Agile CRM and Apptivo on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources4 screenshotsHow we compare

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Agile CRM

6.6/10

Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.

Best for

• All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
• Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.

Starting from $8.99/user/mo

Free plan available

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Our verdict

No universal winner

There is no universal winner between Agile CRM and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Agile CRM is better for

✓ Sales automation
✓ Email capabilities
✓ Value for money

Apptivo is better for

✓ Customization

Tie

• Ease of use
• Pipeline management
• Reporting

Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

See detailed comparison ↓

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

• All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
• Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Starting from $15.00/user/mo

No free plan

Agile CRM vs Apptivo at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Ease of useTie
Agile CRM
Apptivo
Pipeline managementTie
Agile CRM
Apptivo
Sales automationAgile CRM
Agile CRM
Apptivo
Email capabilitiesAgile CRM
Agile CRM
Apptivo
ReportingTie
Agile CRM
Apptivo

Which CRM is better for you?

Quick picks based on fit — not a universal ranking.

→ Agile CRM
Best for sales automation
Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Agile CRM
Best for email capabilities
Agile CRM leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Agile CRM
Best for value for money
Better for value for money
→ Apptivo
Best for customization
Apptivo leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

Pipeline management
Tie
Agile CRM
Agile CRM and Apptivo are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo
Agile CRM and Apptivo are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Agile CRM wins
Agile CRM
Agile CRM leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo
Trails Agile CRM on this criterion
Sales automation
Agile CRM wins
Agile CRM
Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo
Trails Agile CRM on this criterion
Reporting
Tie
Agile CRM
Agile CRM and Apptivo are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo
Agile CRM and Apptivo are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Agile CRM wins
Agile CRM
Better for value for money
Apptivo
Trails Agile CRM on this criterion

Which should you choose?

Choose Agile CRM if

All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.

Choose Apptivo if

All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Agile CRM and Apptivo?

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Independent criterion outcomes
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