Agile CRM vs Apptivo
Agile CRM fits all-in-one crm with a free tier (10 users) and starter/regular/enterprise plans for sales, marketing, and service; Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom.
Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
Best for
- • All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- • Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
Starting from $8.99/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Agile CRM and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Agile CRM is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Value for money
Apptivo is better for
- ✓ Customization
Tie
- • Ease of use
- • Pipeline management
- • Reporting
Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Agile CRM if…
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
- You prioritize sales automation
- You prioritize email capabilities
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize customization
Overall recommendation
There is no universal winner between Agile CRM and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Agile CRM trades toward sales automation; Apptivo trades toward customization.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | Agile CRM and Apptivo are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Agile CRM and Apptivo are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Agile CRM wins | Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Agile CRM wins | Agile CRM leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Tie | Agile CRM and Apptivo are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Apptivo wins | Apptivo leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Agile CRM and Apptivo are close on integrations (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Tie | Agile CRM and Apptivo are close on administration (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Tie | Agile CRM and Apptivo are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Agile CRM wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Agile CRM | Apptivo |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Agile CRM | Apptivo |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Agile CRM | Apptivo |
|---|---|---|
| Reporting | Strong | Strong |
Platform
| Feature | Agile CRM | Apptivo |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Not evidenced |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Agile CRM
From $8.99/user/mo
- Free$0.00/user/mo
- Starter$8.99/user/mo
- Regular$29.99/user/mo
- Enterprise$47.99/user/mo
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Agile CRM | Apptivo |
|---|---|---|
| 5 | ~$44.95/mo (Starter × 5) | ~$75.00/mo (Lite × 5) |
| 10 | ~$89.90/mo (Starter × 10) | ~$150.00/mo (Lite × 10) |
| 25 | ~$224.75/mo (Starter × 25) | ~$375.00/mo (Lite × 25) |
| 50 | ~$449.50/mo (Starter × 50) | ~$750.00/mo (Lite × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Agile CRM from $8.99/user/mo; Apptivo from $15/user/mo. Agile CRM publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Agile CRM
Best for sales automation
Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for email capabilities
Agile CRM leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Agile CRM
Best for value for money
Better for value for money
- → Apptivo
Best for customization
Apptivo leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Agile CRM vs Apptivo — not generic category copy.
Pipeline management
TieAgile CRM and Apptivo are close on pipeline management. Agile CRM and Apptivo are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Agile CRM aheadOn email capabilities, Agile CRM is ahead. Agile CRM: Agile CRM leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Apptivo: Trails Agile CRM on this criterion.
Sales automation
Agile CRM aheadOn sales automation, Agile CRM is ahead. Agile CRM: Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Apptivo: Trails Agile CRM on this criterion.
Reporting
TieAgile CRM and Apptivo are close on reporting. Agile CRM and Apptivo are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Agile CRM aheadOn value for money, Agile CRM is ahead. Agile CRM: Better for value for money. Apptivo: Trails Agile CRM on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Agile CRM
Pros
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on value for money
Cons
- Trails on customization
Apptivo
Pros
- Stronger on customization
Cons
- Trails on sales automation
- Trails on email capabilities
- Trails on value for money
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Agile CRM
- Comparable ease of use to Apptivo
- Comparable administration to Apptivo
Apptivo
- Comparable ease of use to Agile CRM
- Comparable administration to Agile CRM
Integrations
Overlaps and exclusives from product integration data when available.
Agile CRM: Strong. Apptivo: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Agile CRM if…
- You need Apptivo's stronger customization more than Agile CRM's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Don't choose Apptivo if…
- You need Agile CRM's stronger sales automation more than Apptivo's strengths
- You need Agile CRM's stronger email capabilities more than Apptivo's strengths
- You need Agile CRM's stronger value for money more than Apptivo's strengths
- Your primary fit looks closer to: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Freshworks sales CRM for lead management and pipeline workflows.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Final verdict
Scenario-level close — not a repeat of the intro.
Agile CRM wins when…
All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Best for sales automationAgile CRM
- Best for email capabilitiesAgile CRM
- Best for value for moneyAgile CRM
- Best for customizationApptivo
Which one should you choose?
Choose Agile CRM if:
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is Agile CRM better than Apptivo?
- There is no universal winner between Agile CRM and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which CRM fits which team?
- Agile CRM: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Which is stronger for sales automation?
- Agile CRM leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Agile CRM or Apptivo have a free plan?
- Agile CRM: Free plan available. Apptivo: No free plan.
- How does Agile CRM vs Apptivo pricing compare?
- Agile CRM starts from $8.99/user/mo. Apptivo starts from $15.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewAgile CRM review
- reviewApptivo review
- pricingAgile CRM pricing
- pricingApptivo pricing
- alternativeHubSpot alternative
- alternativeZoho CRM alternative
- alternativeFreshsales alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Still deciding between Agile CRM and Apptivo?
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