How much does HubSpot cost?

HubSpot Free CRM is $0 with no credit card required. The Customer Platform/Smart CRM marketing ladder starts at $15/seat/mo* for Starter (catalog list $20), then $50 Professional and $75 Enterprise. Sales Hub is priced separately: Starter $20 list, Professional $100/month per seat on the catalog and Sales product page (HubSpot’s Sales pricing page also shows $90/mo/seat billed annually vs $100 monthly), and Enterprise $150/seat/mo billed annually. Always confirm live HubSpot checkout.

Is HubSpot CRM really free?

Yes. HubSpot documents Free CRM as 100% free with no expiration date and no credit card required, including contact management, deal pipelines, CRM import, Breeze Assistant, and a reporting dashboard. Paid seats unlock more permissions, scoring, custom objects, and hub features.

Are the $15/$50/$75 prices Sales Hub seats?

Not exactly. Those figures appear on HubSpot’s Free CRM / Customer Platform marketing page and align with Smart CRM Professional/Enterprise catalog list prices ($50/$75), with Starter shown as a $15* new-customer promo versus $20 catalog list. Sales Hub has its own ladder ($20 / $100 Professional / $150).

Does HubSpot offer a free trial?

Sales Hub pages include a CTA to start a 14-day free trial of HubSpot’s sales tools, in addition to the permanent Free CRM tier.

Is this a hands-on SoftwareGlimpse lab review?

No. This review is approved from first-party HubSpot product pages and the Product & Services Catalog. SoftwareGlimpse has not recorded hands-on product testing for HubSpot in this assessment.

HubSpot Review

CRM SOFTWARE

HubSpot is a strong freemium CRM platform choice when you want free core CRM with suite upside. Scores reflect live first-party research — not hands-on product testing.

Last updated 2026-08-15Independent editorial review

Starting price
$15.00/user/month
Free plan
Yes
Free trial
14 days
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later

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SoftwareGlimpse review

7.8/10

Good

Ease of use7
Pipeline management8
Sales automation8
Email capabilities8
Reporting8
Customization8

How we score →

By Lee M.FounderReviewed 15 Aug 2026

See HubSpot in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor tutorial

HubSpot Sales Hub Tutorial For Beginners (2024)

What this shows

HubSpot Sales Hub beginner walkthrough
getting-started sales surfaces as presented by HubSpot

Pricing

Primary cards use Free CRM + Smart CRM/Customer Platform ladder from /products/crm (Starter $15*/seat/mo promo, Professional $50, Enterprise $75). Catalog Smart CRM Starter list is $20. Separate Sales Hub ladder: Free $0; Starter $20 list ($10 promo on marketing); Professional $100/seat/mo on catalog and the Sales product page; Enterprise $150/seat/mo billed annually per catalog. HubSpot’s Sales pricing page also shows Professional $90/mo/seat billed annually vs $100 monthly, with required Professional onboarding of $1,500. Amounts are USD per seat per month as published; confirm live checkout for annual vs monthly commit. Onboarding fees apply on some Professional/Enterprise hub purchases per catalog.Full pricing details →

Free CRM
$0.00
Free plan
Try HubSpot
Starter (Smart CRM / Customer Platform)
Most popular
$15.00
per user / month
Try HubSpot
Professional (Smart CRM / Customer Platform)
$50.00
per user / month
Try HubSpot
Enterprise (Smart CRM / Customer Platform)
$75.00
per user / month
Try HubSpot

Product screenshots

Verified captures from HubSpot's product interface.

Official Free CRM hero product visualization.

Official HubSpot DAM asset

https://www.hubspot.com/products/crm · Checked 2026-08-14

How HubSpot works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

HubSpot pipeline stages teaching diagram

SoftwareGlimpse teaching diagram: how HubSpot pipelines move deals through stages.

SoftwareGlimpse original teaching diagram — grounded in official product concepts; not a vendor UI capture

https://knowledge.hubspot.com/ · Checked 2026-08-15

Our verdict

HubSpot is a strong freemium CRM platform for teams that want free forever core CRM with a clear upgrade path into Sales, Marketing, and Service hubs. Value is excellent at Free/Starter, but packaging complexity and per-seat hub costs grow quickly on Professional/Enterprise. This review is based on first-party product pages and HubSpot’s Product & Services Catalog — not hands-on product testing.

Best for

SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Organizations aligning marketing + sales + service on one customer platform
Teams that value Marketplace integrations and AI assistants (Breeze)
Buyers who can start on Free/Starter before committing to Professional hub seats

Not ideal for

Teams that need a simple single-price sales CRM without hub/seat complexity (consider Pipedrive)
Buyers who want native dialer-first workflows as the primary product story (consider Close/Freshsales)
Orgs unwilling to manage Professional/Enterprise packaging and possible onboarding fees

Bottom line

Free CRM $0. Customer Platform/Smart CRM marketing ladder: Starter from $15/seat/mo* (catalog list $20), Professional $50, Enterprise $75. Separate Sales Hub ladder: Starter $20 list, Professional $100/seat/mo (catalog and sales product page; HubSpot’s Sales pricing page also shows $90/seat/mo billed annually vs $100 monthly), Enterprise $150 billed annually. USD per seat; confirm live checkout.

HubSpot pros and cons

Pros

True free forever CRM (no credit card) with contact management, deal pipelines, reporting, and Breeze Assistant
Clear Customer Platform seat ladder (Starter/Professional/Enterprise) documented on CRM marketing + catalog
Sales Hub depth: sequences, playbooks, forecasting, prospecting AI, and deal analytics
Suite breadth across marketing, sales, and service on one Smart CRM system of record
Marketplace-centric integration story for connecting the wider stack

Cons

Multi-hub + seat-type packaging is harder to budget than single-product CRMs
Sales Hub Professional starts at $100/seat/mo on catalog and the Sales product page; HubSpot’s Sales pricing page also shows $90/seat/mo billed annually
Full GTM capability often requires additional hubs beyond Free CRM / Smart CRM seats
Admin overhead rises with permissions, custom objects, SSO, and onboarding fees on higher tiers
Annual vs monthly commit terms are not uniformly explicit on every marketing price line

Pricing comparison

Full comparison →

	HubSpot(this review)	ACT!	Affinity	Agile CRM	Apptivo
Starting price	$15.00/user/month	Custom quote	$166.67/user/month	$8.99/user/month	$15.00/user/month
Free plan	Yes	No	No	Yes	No
Free trial	Yes	Yes	No	No	Yes

Compare side by side

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Use cases for HubSpot

HubSpot may not be the best fit if…

· Teams that need a simple single-price sales CRM without hub/seat complexity (consider Pipedrive)
· Buyers who want native dialer-first workflows as the primary product story (consider Close/Freshsales)
· Orgs unwilling to manage Professional/Enterprise packaging and possible onboarding fees

Explore all use cases →

HubSpot guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Browse all HubSpot guides →

Quick facts

Starting price: $15.00/user/month
Free plan: Yes
Free trial: 14 days
Best for: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Company size: SMB → Mid-market → Enterprise
Company: HubSpot

View full HubSpot profile →

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