ACT! vs HubSpot
Compare ACT! and HubSpot on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
ACT! vs HubSpot at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useHubSpot
ACT!
HubSpot
- Pipeline managementHubSpot
ACT!
HubSpot
- Sales automationHubSpot
ACT!
HubSpot
- Email capabilitiesHubSpot
ACT!
HubSpot
- ReportingHubSpot
ACT!
HubSpot
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → ACT!
Best for administration
ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for ease of use
HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for pipeline management
HubSpot leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for sales automation
HubSpot leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
HubSpot winsACT!
Trails HubSpot on this criterion
HubSpot
HubSpot leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
HubSpot winsACT!
Trails HubSpot on this criterion
HubSpot
HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
HubSpot winsACT!
Trails HubSpot on this criterion
HubSpot
HubSpot leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
HubSpot winsACT!
Trails HubSpot on this criterion
HubSpot
HubSpot leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
HubSpot winsACT!
Trails HubSpot on this criterion
HubSpot
HubSpot leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose HubSpot if
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Related comparisons
Alternatives to consider
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and HubSpot?
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- Independent criterion outcomes
- No invented scores or prices
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