SoftwareGlimpse

ACT! vs Attio

ACT! fits act! by swiftpage — long-standing smb crm for contacts, calendars, and sales follow-up; pricing primarily contact-sales; Attio fits free tier for small startup teams.

Independently recommendedLast updated Sep 24, 20266 evidence sources14 screenshotsHow we compare
Compare another
ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

No free plan

Visit ACT!
Read review

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and Attio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Attio is better for

  • ✓ Ease of use
  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Email capabilities

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Attio if: Free tier for small startup teams

See detailed comparison ↓
Attio logo

Attio

7.6/10

Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.

Best for

  • • Free tier for small startup teams
  • • Startup/SMB GTM fit with Free/Plus
  • • Attio is evaluated here as a CRM/sales tool

Starting from $0.00/user/mo

Free plan available

Visit Attio
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose ACT! if…

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose Attio if…

  • Free tier for small startup teams
  • Startup/SMB GTM fit with Free/Plus
  • Attio is evaluated here as a CRM/sales tool
  • You prioritize ease of use

Overall recommendation

There is no universal winner between ACT! and Attio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

Attio's clearest edge is ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useAttio winsAttio leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesAttio winsAttio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationAttio winsAttio leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesAttio winsAttio leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingAttio winsAttio leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationAttio winsAttio leads on customization (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsAttio winsAttio leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationAttio winsAttio leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityAttio winsAttio leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueAttio winsAttio leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureACT!Attio
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureACT!Attio
Email syncStrongStrong
Email trackingStrongNot evidenced
Workflow automationModerateStrong
Sales automationStrongStrong

Reporting

FeatureACT!Attio
ReportingModerateStrong
ForecastingNot evidencedModerate

Platform

FeatureACT!Attio
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesModerateStrong
Mobile appStrongStrong
AI assistanceNot evidencedStrong

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

ACT! logo

ACT!

No free planFree trial available
  • ACT! (contact sales)Custom
Attio logo

Attio

From $0.00/user/mo

Free plan availableFree trial available
  • Free$0.00/user/mo
  • Plus$35.00/user/mo
  • Pro$79.00/user/mo
  • EnterpriseCustom

Pricing notes use verified research when available for ACT! and Attio. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Attio

    Best for ease of use

    Attio leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Attio

    Best for pipeline management

    Attio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Attio

    Best for sales automation

    Attio leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for ACT! vs Attio — not generic category copy.

  • Pipeline management

    Attio ahead

    On pipeline management, Attio is ahead. ACT!: Trails Attio on this criterion. Attio: Attio leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (ACT!: Moderate; Attio: Strong); Reporting (ACT!: Moderate; Attio: Strong); Custom pipelines (ACT!: Moderate; Attio: Strong).

  • Email capabilities

    Attio ahead

    On email capabilities, Attio is ahead. ACT!: Trails Attio on this criterion. Attio: Attio leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Attio ahead

    On sales automation, Attio is ahead. ACT!: Trails Attio on this criterion. Attio: Attio leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Attio ahead

    On reporting, Attio is ahead. ACT!: Trails Attio on this criterion. Attio: Attio leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Attio ahead

    On value for money, Attio is ahead. ACT!: Trails Attio on this criterion. Attio: Attio leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

ACT! logo

ACT!

Cons

  • Trails on ease of use
  • Trails on pipeline management
  • Trails on sales automation
Attio logo

Attio

Pros

  • Stronger on ease of use
  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

ACT!

  • Trails on ease of use relative to Attio
  • Trails on administration relative to Attio

Attio

  • Stronger on ease of use: Attio leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: Attio leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Integrations

Overlaps and exclusives from product integration data when available.

ACT!: Strong. Attio: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose ACT! if…

  • You need Attio's stronger ease of use more than ACT!'s strengths
  • You need Attio's stronger pipeline management more than ACT!'s strengths
  • You need Attio's stronger sales automation more than ACT!'s strengths
  • Your primary fit looks closer to: Free tier for small startup teams

Don't choose Attio if…

  • Your primary fit looks closer to: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Your primary fit looks closer to: Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Alternatives worth considering

When neither product is the right fit.

  • HubSpot logoHubSpot

    AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Pipedrive logoPipedrive

    Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Capsule CRM logoCapsule

    Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

  • Freshworks logoFreshsales

    Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

ACT! wins when…

ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Attio wins when…

Free tier for small startup teams

  • Best for ease of useAttio
  • Best for pipeline managementAttio
  • Best for sales automationAttio

Which one should you choose?

Choose ACT! if:

  • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses

Choose Attio if:

  • Free tier for small startup teams
  • Startup/SMB GTM fit with Free/Plus
  • Attio is evaluated here as a CRM/sales tool

Product screenshots

Real product UI from our media library — no placeholders.

Attio

  • Attio workspace dashboard from official Attio marketing.
  • Pipeline funnel reporting UI from official Attio marketing.
  • Workflow builder from official Attio workflows page.
  • Email editor UI from official Attio product marketing.

FAQ

Is ACT! better than Attio?
There is no universal winner between ACT! and Attio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
Attio leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
ACT!: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales Attio: Free tier for small startup teams
Which is stronger for sales automation?
Attio leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does ACT! or Attio have a free plan?
ACT!: No free plan. Attio: Free plan available.
How does ACT! vs Attio pricing compare?
Attio starts from $0.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between ACT! and Attio?

Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.

Find My CRMCompare another
  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Part of CRM Software hub · Software comparisons

Try a decision tool

Interactive helpers use recommendation criteria — affiliate status never changes outcomes.