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ACT! Review

CRM SOFTWARE

ACT! overall score 5.6/10 from equal-weight CRM criteria. Contact Swiftpage/ACT! sales for current packaging — precise list prices not asserted in this pack.

Last updated 2026-08-16Independent editorial review
  • Starting price

    Custom quote

  • Free plan

    No

  • Free trial

    Yes

  • Best for

    Established SMBs already familiar with ACT!

SoftwareGlimpse review

5.6/10

Average

  • Ease of use6
  • Pipeline management6
  • Sales automation5
  • Email capabilities6
  • Reporting5
  • Customization6
How we score →
By Lee M.FounderReviewed

See ACT! in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

This video is hosted on YouTube

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Official vendor tutorial

Act! CRM Training | Fundamentals: Mastering the Basics

What this shows

  • Act! fundamentals for contacts, companies, and activities
  • Core CRM navigation taught by the Act! CRM channel

Pricing

Typical SMB CRM; public packaging often contact-sales. Research treat as contactSales enterprise-style starter uncertainty (Aug 2026). Do not invent precise list prices.Full pricing details →
  • ACT! (contact sales)

    Custom

    Contact sales

Product screenshots

Product screenshots coming soon

We only publish verified captures from ACT!'s product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

How ACT! works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

ACT! pipeline teaching visual

SoftwareGlimpse teaching placeholder for ACT! pipeline concepts.

Teaching asset path — not a fabricated vendor UI capture; generate/replace with approved teaching art.

https://www.act.com · Checked 2026-08-16

Our verdict

ACT!: Choose ACT! when continuity with classic SMB ACT! workflows matters more than modern SaaS CRM ecosystems. Scores reflect first-party research as of 2026-08-16 — not hands-on product testing.

Best for

  • Established SMBs already familiar with ACT!
  • Contact- and activity-centric small sales teams
  • Buyers evaluating classic SMB CRM continuity

Not ideal for

  • Modern AI/marketing automation buyers
  • Enterprise platform CRM
  • Teams needing transparent SaaS ladders without sales calls

Bottom line

Contact Swiftpage/ACT! sales for current packaging — precise list prices not asserted in this pack.

ACT! pros and cons

Pros

  • Long SMB CRM brand history
  • Contact/activity CRM fundamentals
  • Familiar to many established small businesses
  • Trial paths often available via vendor

Cons

  • Pricing transparency weaker than modern SaaS CRMs
  • Ecosystem and UX less modern than category leaders
  • Automation/AI story thinner
  • Scalability ceiling for complex orgs

Pricing comparison

Full comparison →
 ACT!(this review)AffinityAgile CRMApptivoAttio
Starting priceCustom quote$166.67/user/month$8.99/user/month$15.00/user/month$0.00/user/month
Free planNoNoYesNoYes
Free trialYesNoNoYesYes

Use cases for ACT!

ACT! may not be the best fit if…

  • · Modern AI/marketing automation buyers
  • · Enterprise platform CRM
  • · Teams needing transparent SaaS ladders without sales calls

ACT! guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Part of CRM · Sales CRM

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