Apptivo vs Freshsales
Compare Apptivo and Freshsales on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Freshsales. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
Apptivo vs Freshsales at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useFreshsales
Apptivo
Freshsales
- Pipeline managementFreshsales
Apptivo
Freshsales
- Sales automationFreshsales
Apptivo
Freshsales
- Email capabilitiesFreshsales
Apptivo
Freshsales
- ReportingFreshsales
Apptivo
Freshsales
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Freshsales
Best for ease of use
Freshsales leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshsales
Best for pipeline management
Freshsales leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshsales
Best for sales automation
Freshsales leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Freshsales winsApptivo
Trails Freshsales on this criterion
Freshsales
Freshsales leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Freshsales winsApptivo
Trails Freshsales on this criterion
Freshsales
Freshsales leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Freshsales winsApptivo
Trails Freshsales on this criterion
Freshsales
Freshsales leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Freshsales winsApptivo
Trails Freshsales on this criterion
Freshsales
Freshsales leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs Freshsales $9/user/mo. Better value depends on which features you need on that plan.
Freshsales
Apptivo researched starting price $15/user/mo vs Freshsales $9/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Freshsales if
- Growth plan pricing and AI-assisted CRM fit SMB sales
- Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- Sales CRM with phone/email/chat engagement
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Apptivo and Freshsales?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.