Does Mailchimp have a free plan?

Mailchimp offers a free/freemium entry according to first-party research — confirm current limits on the vendor site.

Does Mailchimp offer a free trial?

No self-serve free trial is asserted in this research pack.

Who is Mailchimp best for?

Marketing teams needing email + audience CRM features SMBs starting on freemium email marketing Buyers prioritizing campaigns over sales pipelines

Is this a hands-on SoftwareGlimpse lab review?

No. This review is approved from first-party research extracts without hands-on product testing.

Mailchimp Review

Name: Import + Organize Contacts in Mailchimp (2023)
Description: How Mailchimp presents the product in an official vendor video.

CRM SOFTWARE

Mailchimp overall score 6.8/10 from equal-weight CRM criteria. Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.

Last updated 2026-08-17Independent editorial review

Starting price
$13.00/user/month
Free plan
Yes
Free trial
14 days
Best for
Marketing teams needing email + audience CRM features

Visit Mailchimp

View pricing Watch Mailchimp product tour

SoftwareGlimpse review

6.8/10

Average

Ease of use8
Pipeline management5
Sales automation5
Email capabilities9
Reporting7
Customization6

How we score →

By Lee M.FounderReviewed 17 Aug 2026

See Mailchimp in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

This video is hosted on YouTube

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Official vendor tutorial

Import + Organize Contacts in Mailchimp (2023)

How Mailchimp presents the product in an official vendor video.

What this shows

Mailchimp audience import and contact organization
Tags, segments, and audience dashboard surfaces

Pricing

Marketing plans Free / Essentials / Standard / Premium (official help + pricing page, re-verified 2026-08-17). Paid amounts are entry-band list prices (Essentials $13 / Standard $20 at 500 contacts; Premium $350 at 10k contacts). Bills scale with contact total — Plan Selector estimates use entry band only.Full pricing details →

Free
$0.00
Free plan
Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- maxContacts: 250
- maxEmailSendsMonthly: 500
Try Mailchimp
Essentials
$13.00
per month
Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- maxContacts: 50000
- includedContactsEntry: 500
Try Mailchimp
Standard
Most popular
$20.00
per month
Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- maxContacts: 100000
- includedContactsEntry: 500
Try Mailchimp
Premium
$350.00
per month
Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- maxContacts: 200000
- includedContactsEntry: 10000
Try Mailchimp

Product screenshots

Verified captures from Mailchimp's product interface.

Product visual from official Mailchimp homepage.

Official Mailchimp marketing UI asset

https://mailchimp.com/features/ · Checked 2026-08-17

How Mailchimp works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

SoftwareGlimpse teaching placeholder for Mailchimp pipeline concepts.

Teaching asset path — not a fabricated vendor UI capture; generate/replace with approved teaching art.

https://mailchimp.com · Checked 2026-08-16

Our verdict

Mailchimp: Choose Mailchimp when email marketing + audience CRM features are the primary need. Scores reflect first-party research as of 2026-08-16 — not hands-on product testing.