Mailchimp overall score 6.8/10 from equal-weight CRM criteria. Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.
Starting price
$13.00/user/month
Free plan
Yes
Free trial
14 days
Best for
Marketing teams needing email + audience CRM features
SoftwareGlimpse review
6.8/10
Average
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
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Official vendor tutorial
How Mailchimp presents the product in an official vendor video.
$0.00
Free plan
Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
$13.00
per month, billed monthly
Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
$20.00
per month, billed monthly
Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
$350.00
per month, billed monthly
Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
Verified captures from Mailchimp's product interface.
Product visual from official Mailchimp homepage.
SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.
SoftwareGlimpse teaching placeholder for Mailchimp pipeline concepts.
Entity field audit 97/100
Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists.
Pricing: 4 documented plans · 1 free · entry paid: Essentials · trial documented on at least one plan
Evidence: Research/data-based (no completed hands-on test) · Latest verification/research signal: 2026-08-17T08:00:00.000Z · Editorial assessment: approved
Next step: Compare against peers: ACT! vs Mailchimp
Mailchimp: Choose Mailchimp when email marketing + audience CRM features are the primary need. Scores reflect first-party research as of 2026-08-16 — not hands-on product testing.
Bottom line
Freemium Free tier for eligible audiences; paid plans are contact-based — verify live Mailchimp pricing. Enterprise available.
| Mailchimp(this review) | ACT! | Affinity | Agile CRM | Apptivo | |
|---|---|---|---|---|---|
| Starting price | $13.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |
Lead management
Capture, qualify, and route leads before they become pipeline deals.
Explore use case →Contact management
Keep people, companies, and interaction history in one searchable system.
Explore use case →Inbound sales
Capture inbound demand, assign owners fast, and qualify into pipeline without inbox chaos.
Explore use case →High-volume lead management
Route and work large inbound or outbound lead volumes without losing ownership or SLAs.
Explore use case →Mailchimp may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
Part of CRM · Small Business CRM
Interactive helpers use recommendation criteria — affiliate status never changes outcomes.
