ACT! vs Mailchimp
Compare ACT! and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Pipeline management
- ✓ Sales automation
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
ACT! vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useMailchimp
ACT!
Mailchimp
- Pipeline managementACT!
ACT!
Mailchimp
- Sales automationACT!
ACT!
Mailchimp
- Email capabilitiesMailchimp
ACT!
Mailchimp
- ReportingMailchimp
ACT!
Mailchimp
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → ACT!
Best for pipeline management
ACT! leads on pipeline management (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → ACT!
Best for sales automation
Stronger workflow automation availability
- → Mailchimp
Best for ease of use
Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for email capabilities
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for reporting
Mailchimp leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
ACT! winsACT!
ACT! leads on pipeline management (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails ACT! on this criterion
Email capabilities
Mailchimp winsACT!
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
ACT! winsACT!
Stronger workflow automation availability
Mailchimp
Trails ACT! on this criterion
Reporting
Mailchimp winsACT!
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Mailchimp winsACT!
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Mailchimp if
- Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ACT! and Mailchimp?
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- Independent criterion outcomes
- No invented scores or prices
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