GetResponse vs Mailchimp
Compare GetResponse and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • SMBs wanting automation + LPs with published Starter floors
- • Creators consolidating webinars/courses with email
Starting from $19.00/user/mo
Free plan available
VS
Our verdict
Choose GetResponse when forever-free plus automation/landing-page bundling is the job; choose Mailchimp when brand familiarity and freemium audience tools for beginners matter more.
GetResponse is better for
- ✓ Automation
- ✓ Templates
- ✓ Landing pages
- ✓ AI features
Mailchimp is better for
- ✓ Integrations
Tie
- • Segmentation
- • Analytics
Choose GetResponse if: SMBs wanting automation + LPs with published Starter floors
Choose Mailchimp if: Beginners prioritizing a widely known freemium brand
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners prioritizing a widely known freemium brand
- • Teams needing email + audience CRM-lite features
Starting from $13.00/user/mo
Free plan available
GetResponse vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
GetResponse
Mailchimp
- Contact / subscriber limitsDepends
GetResponse
Mailchimp
- Email send limitsDepends
GetResponse
Mailchimp
- AutomationGetResponse
GetResponse
Mailchimp
- TemplatesGetResponse
GetResponse
Mailchimp
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → GetResponse
Best for automation
GetResponse leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → GetResponse
Best for templates
Stronger coverage across email templates.
- → GetResponse
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for integrations
Stronger coverage across integrations, forms, email sync.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsGetResponse
Both offer freemium/free entry. GetResponse forever-free ≤500 contacts + Starter from $19/mo at ~1k. Mailchimp: Free tier for eligible audiences; paid contact-based — verify live dollars (no invented ladder).
Mailchimp
Both offer freemium/free entry. GetResponse forever-free ≤500 contacts + Starter from $19/mo at ~1k. Mailchimp: Free tier for eligible audiences; paid contact-based — verify live dollars (no invented ladder).
Automation
GetResponse winsGetResponse
GetResponse leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Mailchimp
Trails GetResponse on this criterion
Segmentation
TieGetResponse
GetResponse and Mailchimp are close on segmentation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Mailchimp
GetResponse and Mailchimp are close on segmentation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
TieGetResponse
GetResponse and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Mailchimp
GetResponse and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
GetResponse winsGetResponse
Stronger coverage across email templates.
Mailchimp
Trails GetResponse on this criterion
Which should you choose?
Choose GetResponse if
- SMBs wanting automation + LPs with published Starter floors
- Creators consolidating webinars/courses with email
Choose Mailchimp if
- Beginners prioritizing a widely known freemium brand
- Teams needing email + audience CRM-lite features
Related comparisons
Alternatives to consider
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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