Brevo vs GetResponse
Brevo fits smbs wanting send-based email pricing with a generous free plan; GetResponse fits smbs wanting email + automation + landing pages in one stack.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Brevo and GetResponse. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose GetResponse when SMBs wanting email + automation + landing pages in one stack. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
GetResponse is better for
- ✓ Templates
Tie
- • Automation
- • Segmentation
- • Landing pages
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose GetResponse if: SMBs wanting email + automation + landing pages in one stack
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Best for
- • SMBs wanting email + automation + landing pages in one stack
- • Ecommerce needing cart recovery and promo tools (Marketer+)
- • Creators monetizing courses/webinars/newsletters (Creator)
Starting from $19.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Brevo if…
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose GetResponse if…
- SMBs wanting email + automation + landing pages in one stack
- Ecommerce needing cart recovery and promo tools (Marketer+)
- Creators monetizing courses/webinars/newsletters (Creator)
- You prioritize templates
Overall recommendation
There is no universal winner between Brevo and GetResponse. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose GetResponse when SMBs wanting email + automation + landing pages in one stack. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Key trade-off
GetResponse's clearest edge is templates.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Tie | Brevo and GetResponse are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Templates | GetResponse wins | GetResponse leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Segmentation | Tie | Brevo and GetResponse are close on segmentation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Landing pages | Tie | Brevo and GetResponse have the same researched availability on landing pages (Brevo: supported; GetResponse: supported). |
| Reporting | Tie | Brevo and GetResponse are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Brevo and GetResponse are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| AI features | Tie | Brevo and GetResponse are close on ai features (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Brevo | GetResponse |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Strong |
| Forms | Strong | Strong |
Automation & targeting
| Feature | Brevo | GetResponse |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Strong | Moderate |
Platform
| Feature | Brevo | GetResponse |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Strong | Strong |
Additional capabilities
| Feature | Brevo | GetResponse |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Brevo
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Standard$18.00/mo
- Professional$499.00/mo
- EnterpriseCustom
GetResponse
From $19.00/user/mo
- Free$0.00/user/mo
- Starter$19.00/mo
- Marketer$59.00/mo
- Creator$69.00/mo
- EnterpriseCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Brevo | GetResponse |
|---|---|---|
| 5 | ~$45.00/mo (5 × starting seat) | ~$95.00/mo (5 × starting seat) |
| 10 | ~$90.00/mo (10 × starting seat) | ~$190.00/mo (10 × starting seat) |
| 25 | ~$225.00/mo (25 × starting seat) | ~$475.00/mo (25 × starting seat) |
| 50 | ~$450.00/mo (50 × starting seat) | ~$950.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Brevo researched starting price from $9/mo; a free plan is researched. GetResponse researched starting price from $19/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → GetResponse
Best for templates
GetResponse leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Brevo vs GetResponse — not generic category copy.
Starting pricing
DependsStarting pricing: Brevo — Brevo researched starting price from $9/mo; a free plan is researched; GetResponse researched starting price from $19/mo; a free plan is researched. Contact-based packaging can change the real TCO.. GetResponse — Brevo researched starting price from $9/mo; a free plan is researched; GetResponse researched starting price from $19/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Feature evidence also diverges on Transactional email (Brevo: Strong; GetResponse: Moderate).
Automation
TieBrevo and GetResponse are close on automation. Brevo and GetResponse are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
TieBrevo and GetResponse are close on segmentation. Brevo and GetResponse are close on segmentation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Analytics
TieBrevo and GetResponse are close on analytics. Brevo and GetResponse are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
GetResponse aheadOn templates, GetResponse is ahead. Brevo: Trails GetResponse on this criterion. GetResponse: GetResponse leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Brevo
Cons
- Trails on templates
GetResponse
Pros
- Stronger on templates
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Brevo if…
- You need GetResponse's stronger templates more than Brevo's strengths
- Your primary fit looks closer to: SMBs wanting email + automation + landing pages in one stack
- Your primary fit looks closer to: Ecommerce needing cart recovery and promo tools (Marketer+)
Don't choose GetResponse if…
- Your primary fit looks closer to: SMBs wanting send-based email pricing with a generous free plan
- Your primary fit looks closer to: EU/SMB buyers comparing multi-channel email + SMS/chat stacks
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Email marketing with CRM features; freemium entry (secondary category: marketing).
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Final verdict
Scenario-level close — not a repeat of the intro.
Brevo wins when…
SMBs wanting send-based email pricing with a generous free plan
GetResponse wins when…
SMBs wanting email + automation + landing pages in one stack
- Best for templatesGetResponse
Which one should you choose?
Choose Brevo if:
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose GetResponse if:
- SMBs wanting email + automation + landing pages in one stack
- Ecommerce needing cart recovery and promo tools (Marketer+)
- Creators monetizing courses/webinars/newsletters (Creator)
Product screenshots
Real product UI from our media library — no placeholders.
GetResponse
FAQ
- Is Brevo better than GetResponse?
- There is no universal winner between Brevo and GetResponse. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose GetResponse when SMBs wanting email + automation + landing pages in one stack. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
- Which email marketing fits which team?
- Brevo: SMBs wanting send-based email pricing with a generous free plan GetResponse: SMBs wanting email + automation + landing pages in one stack
- Does Brevo or GetResponse have a free plan?
- Brevo: Free plan available. GetResponse: Free plan available.
- How does Brevo vs GetResponse pricing compare?
- Brevo starts from $9.00/user/mo. GetResponse starts from $19.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBrevo review
- reviewGetResponse review
- pricingBrevo pricing
- pricingGetResponse pricing
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Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Still deciding between Brevo and GetResponse?
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