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MailerLite Review

EMAIL MARKETING SOFTWARE

Choose MailerLite when you want simple, high-ease email marketing with a free tier and approachable Comfort/Power pricing.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $12.00/user/month

  • Free plan

    Yes

  • Free trial

    No

  • Best for

    SMBs and creators wanting simple email with a free starting rung

SoftwareGlimpse review

7.2/10

Good

  • Ease of use9
  • Email creation8
  • Automation7
  • Segmentation7
  • Analytics6
  • Deliverability tooling7
How we score →
By Lee M.FounderReviewed

See MailerLite in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor tutorial

Getting started with MailerLite [June 2026 - Webinar]

What this shows

  • MailerLite getting-started webinar covering lists, campaigns, forms, and automations
  • Live product walkthrough of the MailerLite editor

Pricing

Verified 2026-08-17 from mailerlite.com/pricing. Plan rename noted June 16 2026: Growing Business → Comfort; Advanced → Power. Free: up to 250 subscribers, 2,500 emails/30 days, 2 seats. Comfort from $12/mo at 500 subscribers. Power from $25/mo at 500 subscribers. Enterprise custom (200k+). ~10% annual discount. Confirm live subscriber bands on the pricing page.Full pricing details →
  • Free

    $0.00

    Free plan

    Free up to 250 subscribers / 2,500 emails per 30 days / 2 seats.

    • maxContacts: 250
    • maxEmailSendsPer30Days: 2500
    • seats: 2
  • Comfort

    Most popular

    $12.00

    per month

    From $12/mo at 500 subscribers (formerly Growing Business). ~10% annual discount.

    • includedContactsEntry: 500
  • Power

    $25.00

    per month

    From $25/mo at 500 subscribers (formerly Advanced). Confirm live feature gates vs Comfort.

    • includedContactsEntry: 500
  • Enterprise

    Custom

    Contact sales

    Enterprise custom for ~200k+ subscribers (research).

Product screenshots

Product screenshots coming soon

We only publish verified captures from MailerLite's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

Our verdict

Choose MailerLite when you want simple, high-ease email marketing with a free tier and approachable Comfort/Power pricing. Compare Brevo for send-based value and multi-channel breadth, Mailchimp for brand-familiar freemium, GetResponse for deeper all-in-one automation/LPs, and Klaviyo for ecommerce depth. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.

Best for

  • SMBs and creators wanting simple email with a free starting rung
  • Teams comparing Mailchimp for easier/cheaper freemium email
  • Buyers who want landing pages/sites bundled without deep MAP complexity

Not ideal for

  • Ecommerce brands needing deep catalog-aware automation (prefer Klaviyo)
  • Marketing-led teams whose primary job is multi-step automation + CRM (prefer ActiveCampaign)
  • Enterprises needing MAP-grade governance and complex multi-brand stacks

Bottom line

Free (250 subscribers / 2,500 emails per 30 days / 2 seats). Comfort from $12/mo and Power from $25/mo at 500 subscribers (~10% annual off). Enterprise custom (200k+). Confirm live bands.

MailerLite pros and cons

Pros

  • High ease-of-use for SMB/creator email
  • Free plan plus Comfort from $12/mo at 500 subscribers
  • Landing pages and sites bundled with email
  • Clear Comfort/Power paid ladder after 2026 rename
  • Strong value for simple campaign programs

Cons

  • Automation/segmentation trail automation-first and ecommerce-first ESPs
  • Free subscriber/send caps are tighter than some peers’ free rungs
  • AI assistance is limited
  • Analytics are lighter than revenue-attribution specialists
  • Not a full CRM or ecommerce CDP

Pricing comparison

Full comparison →
 MailerLite(this review)MailchimpBrevoGetResponseAWeber
Starting price$12.00/user/month$13.00/user/month$9.00/user/month$19.00/user/month$15.00/user/month
Free planYesYesYesYesYes
Free trialNoYesNoYesYes

Use cases for MailerLite

MailerLite may not be the best fit if…

  • · Ecommerce brands needing deep catalog-aware automation (prefer Klaviyo)
  • · Marketing-led teams whose primary job is multi-step automation + CRM (prefer ActiveCampaign)
  • · Enterprises needing MAP-grade governance and complex multi-brand stacks

MailerLite guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.