Is Brevo a full email marketing ESP?

Yes. Brevo is evaluated as email marketing / ESP software for campaigns, lists, and related automation — not as a full sales CRM of record.

Did SoftwareGlimpse personally test Brevo?

No. This review is based on first-party product and pricing research evidence, not hands-on product usage.

Brevo Review

EMAIL MARKETING SOFTWARE

Choose Brevo when send-based pricing, a generous free plan, and multi-channel SMB email are the priority.

Last updated 2026-08-18Independent editorial review

Starting price
$9.00/user/month
Free plan
Yes
Free trial
No
Best for
SMBs wanting send-based email pricing with a generous free plan

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View pricing Watch Brevo product tour

SoftwareGlimpse review

7.5/10

Good

Ease of use8
Email creation7
Automation8
Segmentation7
Analytics7
Deliverability tooling7

How we score →

By Lee M.FounderReviewed 18 Aug 2026

See Brevo in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor tutorial

How to set up your WhatsApp campaign in Brevo

What this shows

Brevo WhatsApp campaign setup in the product
Official channel tutorial for multi-channel campaigns

Pricing

Verified 2026-08-17 from brevo.com/pricing and help.brevo.com. Free forever: 300 emails/day, up to 100,000 contacts stored. Starter from $9/mo monthly / ~$8 annual — billed by email volume (from 5,000 emails/mo), not contacts. Standard from $18/mo — automation, A/B testing, landing pages. Professional from $499/mo. Enterprise custom. Confirm live volume bands and annual discounts on the pricing page.Full pricing details →

Free
$0.00
Free plan
Forever free: 300 emails/day; up to 100,000 contacts stored (research).
- maxEmailSendsDaily: 300
- maxContactsStored: 100000
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Starter
$9.00
per month
From $9/mo monthly (~$8 annual) — email-volume billing from 5,000 emails/mo; not contact-based.
- includedEmailsMonthlyEntry: 5000
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Standard
Most popular
$18.00
per month
From $18/mo — automation, A/B testing, landing pages (research). Confirm live volume bands.
- includedEmailsMonthlyEntry: 5000
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Professional
$499.00
per month
From $499/mo Professional tier (research). Confirm included volume and features live.
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Enterprise
Custom
Contact sales
Enterprise custom quote.
Try Brevo

Product screenshots

Product screenshots coming soon

We only publish verified captures from Brevo's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

Our verdict

Choose Brevo when send-based pricing, a generous free plan, and multi-channel SMB email are the priority. Compare MailerLite for simpler free-tier ease, GetResponse for all-in-one free-tier automation/LPs, Klaviyo for ecommerce depth, and ActiveCampaign for automation+CRM depth. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.

Best for

SMBs wanting send-based email pricing with a generous free plan
EU/SMB buyers comparing multi-channel email + SMS/chat stacks
Teams with large contact databases but moderate monthly send volume

Not ideal for

Ecommerce brands that need Klaviyo-depth catalog flows and revenue attribution as the primary job
Buyers who need Professional features but cannot justify the $499/mo jump
Teams that only want the simplest creator newsletter with no multi-channel surface

Bottom line

Free forever (300 emails/day; up to 100k contacts stored). Starter from $9/mo (~$8 annual) by email volume from 5k emails/mo. Standard from $18/mo. Professional from $499/mo. Enterprise custom. Confirm live bands.

Brevo pros and cons

Pros

Send-based pricing with Starter from $9/mo
Forever-free plan with high contact storage
Automation, A/B, and landing pages on Standard+
Multi-channel path (email/SMS/chat/CRM-lite)
Clear rebrand continuity from Sendinblue

Cons

Free daily send cap limits high-frequency campaigns
Automation depth gated behind Standard+
Professional pricing jump is steep
Ecommerce attribution trails Klaviyo-class specialists
CRM-lite is not a full sales CRM

Pricing comparison

Full comparison →

	Brevo(this review)	Mailchimp	MailerLite	GetResponse	Klaviyo
Starting price	$9.00/user/month	$13.00/user/month	$12.00/user/month	$19.00/user/month	$20.00/user/month
Free plan	Yes	Yes	Yes	Yes	Yes
Free trial	No	Yes	No	Yes	No

Compare side by side

Open full comparisons →

Use cases for Brevo

Brevo may not be the best fit if…

· Ecommerce brands that need Klaviyo-depth catalog flows and revenue attribution as the primary job
· Buyers who need Professional features but cannot justify the $499/mo jump
· Teams that only want the simplest creator newsletter with no multi-channel surface

Explore all use cases →

Brevo guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Browse all Brevo guides →