SoftwareGlimpse

Brevo vs HubSpot

Compare Brevo and HubSpot on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20269 evidence sources12 screenshotsHow we compare
Compare another
Brevo logo

Brevo

7.5/10

Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.

Best for

  • • SMBs wanting send-based email pricing with a generous free plan
  • • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
  • • Teams with large contact databases but moderate monthly send volume

Starting from $9.00/user/mo

Free plan available

Visit Brevo
Read review

VS

Our verdict

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Brevo is better for

  • ✓ Landing pages

HubSpot is better for

  • ✓ Templates
  • ✓ Analytics
  • ✓ Integrations

Tie

  • • Automation

Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan

Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later

See detailed comparison ↓
HubSpot logo

HubSpot

7.8/10

CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.

Best for

  • • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • • Organizations aligning marketing + sales + service on one customer platform
  • • Teams that value Marketplace integrations and AI assistants (Breeze)

Starting from $15.00/user/mo

Free plan available

Visit HubSpot
Read review

Brevo vs HubSpot at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Brevo

    HubSpot

  • Contact / subscriber limitsDepends

    Brevo

    HubSpot

  • Email send limitsDepends

    Brevo

    HubSpot

  • AutomationTie

    Brevo

    HubSpot

  • TemplatesHubSpot

    Brevo

    HubSpot

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Brevo

    Best for landing pages

    Stronger coverage across landing pages.

  • → HubSpot

    Best for templates

    HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → HubSpot

    Best for analytics

    HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → HubSpot

    Best for integrations

    HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Brevo

    Brevo researched starting price from $9/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.

    HubSpot

    Brevo researched starting price from $9/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.

  • Automation

    Tie

    Brevo

    Brevo and HubSpot are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    HubSpot

    Brevo and HubSpot are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Segmentation

    Depends

    Brevo

    Brevo vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.

    HubSpot

    Brevo vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.

  • Analytics

    HubSpot wins

    Brevo

    Trails HubSpot on this criterion

    HubSpot

    HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Templates

    HubSpot wins

    Brevo

    Trails HubSpot on this criterion

    HubSpot

    HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose Brevo if

  • SMBs wanting send-based email pricing with a generous free plan
  • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
  • Teams with large contact databases but moderate monthly send volume

Choose HubSpot if

  • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • Organizations aligning marketing + sales + service on one customer platform
  • Teams that value Marketplace integrations and AI assistants (Breeze)

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Brevo and HubSpot?

Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.

Best email marketing softwareCompare another
  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.