Brevo vs Mailjet
Brevo fits smb multi-channel email + sms/chat; Mailjet fits marketing + transactional/api email.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMB multi-channel email + SMS/chat
- • High contact storage with moderate sends
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Brevo for broader multi-channel SMB marketing; choose Mailjet when EU-friendly marketing + transactional/API sending is the dual job.
Brevo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Landing pages
- • Integrations
Choose Brevo if: SMB multi-channel email + SMS/chat
Choose Mailjet if: Marketing + transactional/API email
Mailjet
EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).
Best for
- • Marketing + transactional/API email
- • EU/Sinch packaging buyers
Starting from $9.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Brevo if…
- SMB multi-channel email + SMS/chat
- High contact storage with moderate sends
- You prioritize automation
- You prioritize segmentation
Choose Mailjet if…
- Marketing + transactional/API email
- EU/Sinch packaging buyers
Overall recommendation
Choose Brevo for broader multi-channel SMB marketing; choose Mailjet when EU-friendly marketing + transactional/API sending is the dual job.
Key trade-off
Brevo's clearest edge is automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Brevo wins | Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Templates | Tie | Brevo and Mailjet have the same researched availability on email templates (Brevo: supported; Mailjet: supported). |
| Segmentation | Brevo wins | Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Landing pages | Tie | Brevo and Mailjet have the same researched availability on landing pages (Brevo: supported; Mailjet: supported). |
| Reporting | Brevo wins | Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Integrations | Tie | Brevo and Mailjet have the same researched availability on forms (Brevo: supported; Mailjet: supported). |
| AI features | Brevo wins | Brevo leads on ai-features (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Brevo | Mailjet |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Strong |
| Forms | Strong | Strong |
Automation & targeting
| Feature | Brevo | Mailjet |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Strong | Strong |
Platform
| Feature | Brevo | Mailjet |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Strong | Strong |
Additional capabilities
| Feature | Brevo | Mailjet |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Brevo
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Standard$18.00/mo
- Professional$499.00/mo
- EnterpriseCustom
Mailjet
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Essential$17.00/mo
- Premium$27.00/mo
- CustomCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Brevo | Mailjet |
|---|---|---|
| 5 | ~$45.00/mo (5 × starting seat) | ~$45.00/mo (5 × starting seat) |
| 10 | ~$90.00/mo (10 × starting seat) | ~$90.00/mo (10 × starting seat) |
| 25 | ~$225.00/mo (25 × starting seat) | ~$225.00/mo (25 × starting seat) |
| 50 | ~$450.00/mo (50 × starting seat) | ~$450.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Both Starter from $9/mo on send-volume packaging. Confirm live volume bands.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Brevo
Best for automation
Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Brevo
Best for segmentation
Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Brevo
Best for analytics
Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The differences that actually matter
Pair-specific analysis for Brevo vs Mailjet — not generic category copy.
Starting pricing
DependsStarting pricing: Brevo — Brevo Free + Starter from $9/mo (send volume). Mailjet Free + Starter from $9/mo (send volume).. Mailjet — Brevo Free + Starter from $9/mo (send volume). Mailjet Free + Starter from $9/mo (send volume)..
Automation
Brevo aheadOn automation, Brevo is ahead. Brevo: Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.. Mailjet: Trails Brevo on this criterion.
Segmentation
Brevo aheadOn segmentation, Brevo is ahead. Brevo: Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.. Mailjet: Trails Brevo on this criterion.
Analytics
Brevo aheadOn analytics, Brevo is ahead. Brevo: Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.. Mailjet: Trails Brevo on this criterion.
Templates
TieBrevo and Mailjet are close on templates. Brevo and Mailjet have the same researched availability on email templates (Brevo: supported; Mailjet: supported).
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Brevo
Pros
- Stronger on automation
- Stronger on segmentation
- Stronger on analytics
- Stronger on ai features
Mailjet
Cons
- Trails on automation
- Trails on segmentation
- Trails on analytics
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Brevo if…
- Your primary fit looks closer to: Marketing + transactional/API email
- Your primary fit looks closer to: EU/Sinch packaging buyers
Don't choose Mailjet if…
- You need Brevo's stronger automation more than Mailjet's strengths
- You need Brevo's stronger segmentation more than Mailjet's strengths
- You need Brevo's stronger analytics more than Mailjet's strengths
- Your primary fit looks closer to: SMB multi-channel email + SMS/chat
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Email marketing with CRM features; freemium entry (secondary category: marketing).
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Final verdict
Scenario-level close — not a repeat of the intro.
Brevo wins when…
SMB multi-channel email + SMS/chat
Mailjet wins when…
Marketing + transactional/API email
- Best for automationBrevo
- Best for segmentationBrevo
- Best for analyticsBrevo
Which one should you choose?
Choose Brevo if:
- SMB multi-channel email + SMS/chat
- High contact storage with moderate sends
Choose Mailjet if:
- Marketing + transactional/API email
- EU/Sinch packaging buyers
FAQ
- Is Brevo better than Mailjet?
- Brevo is the stronger overall fit. Choose Brevo for broader multi-channel SMB marketing; choose Mailjet when EU-friendly marketing + transactional/API sending is the dual job.
- Which email marketing fits which team?
- Brevo: SMB multi-channel email + SMS/chat Mailjet: Marketing + transactional/API email
- Does Brevo or Mailjet have a free plan?
- Brevo: Free plan available. Mailjet: Free plan available.
- How does Brevo vs Mailjet pricing compare?
- Brevo starts from $9.00/user/mo. Mailjet starts from $9.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBrevo review
- reviewMailjet review
- pricingBrevo pricing
- pricingMailjet pricing
- alternativeMailerLite alternative
- alternativeGetResponse alternative
- alternativeMailchimp alternative
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- guideEmail Marketing Pricing Guide: Contact Tiers & First 90 Days
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Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
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