SoftwareGlimpse

Brevo vs Mailjet

Compare Brevo and Mailjet on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 17, 20265 evidence sourcesHow we compare
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Stronger overall fit
Brevo logo

Brevo

7.5/10

Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.

Best for

  • • SMB multi-channel email + SMS/chat
  • • High contact storage with moderate sends

Starting from $9.00/user/mo

Free plan available

Visit Brevo
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VS

Our verdict

Our verdict

Brevo is the stronger overall fit

Choose Brevo for broader multi-channel SMB marketing; choose Mailjet when EU-friendly marketing + transactional/API sending is the dual job.

Brevo is better for

  • ✓ Automation
  • ✓ Segmentation
  • ✓ Analytics
  • ✓ AI features

Tie

  • • Templates
  • • Landing pages
  • • Integrations

Choose Brevo if: SMB multi-channel email + SMS/chat

Choose Mailjet if: Marketing + transactional/API email

See detailed comparison ↓
Mailjet logo

Mailjet

6.9/10

EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).

Best for

  • • Marketing + transactional/API email
  • • EU/Sinch packaging buyers

Starting from $9.00/user/mo

Free plan available

Visit Mailjet
Read review

Brevo vs Mailjet at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Brevo

    Mailjet

  • Contact / subscriber limitsDepends

    Brevo

    Mailjet

  • Email send limitsDepends

    Brevo

    Mailjet

  • AutomationBrevo

    Brevo

    Mailjet

  • TemplatesTie

    Brevo

    Mailjet

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Brevo

    Best for automation

    Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

  • → Brevo

    Best for segmentation

    Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

  • → Brevo

    Best for analytics

    Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Brevo

    Brevo Free + Starter from $9/mo (send volume). Mailjet Free + Starter from $9/mo (send volume).

    Mailjet

    Brevo Free + Starter from $9/mo (send volume). Mailjet Free + Starter from $9/mo (send volume).

  • Automation

    Brevo wins

    Brevo

    Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

    Mailjet

    Trails Brevo on this criterion

  • Segmentation

    Brevo wins

    Brevo

    Brevo leads on segmentation (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

    Mailjet

    Trails Brevo on this criterion

  • Analytics

    Brevo wins

    Brevo

    Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.

    Mailjet

    Trails Brevo on this criterion

  • Templates

    Tie

    Brevo

    Brevo and Mailjet have the same researched availability on email templates (Brevo: supported; Mailjet: supported).

    Mailjet

    Brevo and Mailjet have the same researched availability on email templates (Brevo: supported; Mailjet: supported).

Which should you choose?

Choose Brevo if

  • SMB multi-channel email + SMS/chat
  • High contact storage with moderate sends

Choose Mailjet if

  • Marketing + transactional/API email
  • EU/Sinch packaging buyers

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Brevo and Mailjet?

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.