Brevo vs Klaviyo
Brevo fits smbs wanting send-based pricing with high free contact storage; Klaviyo fits ecommerce brands needing catalog-aware flows + sms.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based pricing with high free contact storage
- • EU/SMB multi-channel email buyers
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Brevo is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Brevo if: SMBs wanting send-based pricing with high free contact storage
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Brevo if…
- SMBs wanting send-based pricing with high free contact storage
- EU/SMB multi-channel email buyers
- You prioritize landing pages
Choose Klaviyo if…
- Ecommerce brands needing catalog-aware flows + SMS
- Teams prioritizing revenue attribution
- You prioritize automation
- You prioritize segmentation
Overall recommendation
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Key trade-off
Brevo trades toward landing pages; Klaviyo trades toward automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Klaviyo wins | Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Templates | Tie | Brevo and Klaviyo have the same researched availability on email templates (Brevo: supported; Klaviyo: supported). |
| Segmentation | Klaviyo wins | Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Landing pages | Brevo wins | Stronger landing pages availability |
| Reporting | Klaviyo wins | Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Integrations | Tie | Brevo and Klaviyo have the same researched availability on forms (Brevo: supported; Klaviyo: supported). |
| AI features | Klaviyo wins | Klaviyo leads on ai-features (7/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Brevo | Klaviyo |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Moderate |
| Forms | Strong | Strong |
Automation & targeting
| Feature | Brevo | Klaviyo |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Strong | Moderate |
Platform
| Feature | Brevo | Klaviyo |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Strong | Strong |
Additional capabilities
| Feature | Brevo | Klaviyo |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Brevo
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Standard$18.00/mo
- Professional$499.00/mo
- EnterpriseCustom
Klaviyo
From $20.00/user/mo
- Free$0.00/user/mo
- Email$20.00/mo
- Email + SMS$35.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Brevo | Klaviyo |
|---|---|---|
| 5 | ~$45.00/mo (5 × starting seat) | ~$100.00/mo (5 × starting seat) |
| 10 | ~$90.00/mo (10 × starting seat) | ~$200.00/mo (10 × starting seat) |
| 25 | ~$225.00/mo (25 × starting seat) | ~$500.00/mo (25 × starting seat) |
| 50 | ~$450.00/mo (50 × starting seat) | ~$1,000.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Brevo: Free + Starter from $9/mo (send-based). Klaviyo: Free + Email from ~$20/mo (active profiles; confirm slider). Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Brevo
Best for landing pages
Stronger landing pages availability
- → Klaviyo
Best for automation
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for segmentation
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for analytics
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The differences that actually matter
Pair-specific analysis for Brevo vs Klaviyo — not generic category copy.
Starting pricing
DependsStarting pricing: Brevo — Brevo: Free forever (300 emails/day); Starter from $9/mo by email volume. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).. Klaviyo — Brevo: Free forever (300 emails/day); Starter from $9/mo by email volume. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).. Feature evidence also diverges on Landing pages (Brevo: Strong; Klaviyo: Moderate); Transactional email (Brevo: Strong; Klaviyo: Moderate).
Automation
Klaviyo aheadOn automation, Klaviyo is ahead. Brevo: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Segmentation
Klaviyo aheadOn segmentation, Klaviyo is ahead. Brevo: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Analytics
Klaviyo aheadOn analytics, Klaviyo is ahead. Brevo: Trails Klaviyo on this criterion. Klaviyo: Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Templates
TieBrevo and Klaviyo are close on templates. Brevo and Klaviyo have the same researched availability on email templates (Brevo: supported; Klaviyo: supported).
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Brevo
Pros
- Stronger on landing pages
Cons
- Trails on automation
- Trails on segmentation
- Trails on analytics
Klaviyo
Pros
- Stronger on automation
- Stronger on segmentation
- Stronger on analytics
- Stronger on ai features
Cons
- Trails on landing pages
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Brevo if…
- You need Klaviyo's stronger automation more than Brevo's strengths
- You need Klaviyo's stronger segmentation more than Brevo's strengths
- You need Klaviyo's stronger analytics more than Brevo's strengths
- Your primary fit looks closer to: Ecommerce brands needing catalog-aware flows + SMS
Don't choose Klaviyo if…
- You need Brevo's stronger landing pages more than Klaviyo's strengths
- Your primary fit looks closer to: SMBs wanting send-based pricing with high free contact storage
- Your primary fit looks closer to: EU/SMB multi-channel email buyers
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Email marketing with CRM features; freemium entry (secondary category: marketing).
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Final verdict
Scenario-level close — not a repeat of the intro.
Brevo wins when…
SMBs wanting send-based pricing with high free contact storage
Klaviyo wins when…
Ecommerce brands needing catalog-aware flows + SMS
- Best for landing pagesBrevo
- Best for automationKlaviyo
- Best for segmentationKlaviyo
- Best for analyticsKlaviyo
Which one should you choose?
Choose Brevo if:
- SMBs wanting send-based pricing with high free contact storage
- EU/SMB multi-channel email buyers
Choose Klaviyo if:
- Ecommerce brands needing catalog-aware flows + SMS
- Teams prioritizing revenue attribution
FAQ
- Is Brevo better than Klaviyo?
- Klaviyo is the stronger overall fit. Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
- Which email marketing fits which team?
- Brevo: SMBs wanting send-based pricing with high free contact storage Klaviyo: Ecommerce brands needing catalog-aware flows + SMS
- Does Brevo or Klaviyo have a free plan?
- Brevo: Free plan available. Klaviyo: Free plan available.
- How does Brevo vs Klaviyo pricing compare?
- Brevo starts from $9.00/user/mo. Klaviyo starts from $20.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBrevo review
- reviewKlaviyo review
- pricingBrevo pricing
- pricingKlaviyo pricing
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Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
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