Brevo vs Klaviyo
Compare Brevo and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based pricing with high free contact storage
- • EU/SMB multi-channel email buyers
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce depth and attribution; choose Brevo for send-based value pricing and a generous free multi-channel path.
Brevo is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose Brevo if: SMBs wanting send-based pricing with high free contact storage
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
Brevo vs Klaviyo at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Brevo
Klaviyo
- Contact / subscriber limitsDepends
Brevo
Klaviyo
- Email send limitsDepends
Brevo
Klaviyo
- AutomationKlaviyo
Brevo
Klaviyo
- TemplatesTie
Brevo
Klaviyo
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Brevo
Best for landing pages
Stronger landing pages availability
- → Klaviyo
Best for automation
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for segmentation
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for analytics
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsBrevo
Brevo: Free forever (300 emails/day); Starter from $9/mo by email volume. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).
Klaviyo
Brevo: Free forever (300 emails/day); Starter from $9/mo by email volume. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).
Automation
Klaviyo winsBrevo
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Klaviyo winsBrevo
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
Klaviyo winsBrevo
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
TieBrevo
Brevo and Klaviyo have the same researched availability on email templates (Brevo: supported; Klaviyo: supported).
Klaviyo
Brevo and Klaviyo have the same researched availability on email templates (Brevo: supported; Klaviyo: supported).
Which should you choose?
Choose Brevo if
- SMBs wanting send-based pricing with high free contact storage
- EU/SMB multi-channel email buyers
Choose Klaviyo if
- Ecommerce brands needing catalog-aware flows + SMS
- Teams prioritizing revenue attribution
Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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