Is Klaviyo a full email marketing ESP?

Yes. Klaviyo is evaluated as email marketing / ESP software for campaigns, lists, and related automation — not as a full sales CRM of record.

Did SoftwareGlimpse personally test Klaviyo?

No. This review is based on first-party product and pricing research evidence, not hands-on product usage.

Klaviyo Review

EMAIL MARKETING SOFTWARE

Choose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs.

Last updated 2026-08-18Independent editorial review

Starting price
$20.00/user/month
Free plan
Yes
Free trial
No
Best for
Ecommerce brands needing email + SMS with catalog-aware flows

Visit Klaviyo

View pricing Watch Klaviyo product tour

SoftwareGlimpse review

7.9/10

Good

Ease of use7
Email creation8
Automation9
Segmentation9
Analytics9
Deliverability tooling7

How we score →

By Lee M.FounderReviewed 18 Aug 2026

See Klaviyo in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

This video is hosted on YouTube

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Official vendor video

Agent Builder: Create and Customize Your Klaviyo Customer Agent

What this shows

Klaviyo Agent Builder for customer agents
Customizing AI-assisted customer messaging in Klaviyo

Pricing

Verified 2026-08-17 from klaviyo.com/pricing (dynamic slider — confirm live bands). Free: up to 250 active profiles, 500 emails/mo, with mobile messaging credits included on free. Paid Email commonly cited from ~$20/mo at 251–500 active profiles. Email + SMS commonly from ~$35/mo at entry. Pricing scales by active profiles; exact package dollars require the live pricing slider. Taxes may apply.Full pricing details →

Free
$0.00
Free plan
Free up to 250 active profiles / 500 emails/mo; mobile messaging credits included on free (confirm live).
- maxActiveProfiles: 250
- maxEmailSendsMonthly: 500
Try Klaviyo
Email
Most popular
$20.00
per month
From ~$20/mo at 251–500 active profiles (research floor). Scales by active profiles — confirm live pricing slider.
- includedActiveProfilesEntry: 500
Try Klaviyo
Email + SMS
$35.00
per month
From ~$35/mo at entry profile bands (research floor). Email + SMS packaging; confirm live slider and SMS credit rates.
- includedActiveProfilesEntry: 500
Try Klaviyo

Product screenshots

Product screenshots coming soon

We only publish verified captures from Klaviyo's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

Our verdict

Choose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs. Compare ActiveCampaign for B2B/services automation depth, Brevo for send-based value pricing, Mailchimp for brand-familiar freemium, and Omnisend (when onboarded) for ecommerce multichannel alternatives. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.

Best for

Ecommerce brands needing email + SMS with catalog-aware flows
Shopify-centric teams prioritizing revenue attribution
Growth-stage stores where lifecycle automation is the primary job

Not ideal for

Creators who only need a simple newsletter without ecommerce catalog data
Buyers who need the lowest possible contact-based TCO at large list sizes
Teams wanting a full sales CRM as the system of record

Bottom line

Free: up to 250 active profiles / 500 emails/mo. Paid Email from ~$20/mo at 251–500 profiles; Email + SMS from ~$35/mo at entry (research floors 2026-08-17). Scales by active profiles — confirm live pricing slider.