GetResponse vs Klaviyo
Compare GetResponse and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • SMBs wanting free-tier entry plus automation/LPs/funnels
- • Creators bundling webinars/courses with email
Starting from $19.00/user/mo
Free plan available
VS
Our verdict
Choose Klaviyo for ecommerce email + SMS attribution; choose GetResponse for forever-free all-in-one email + landing-page/funnel packaging.
GetResponse is better for
- ✓ Landing pages
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Integrations
Choose GetResponse if: SMBs wanting free-tier entry plus automation/LPs/funnels
Choose Klaviyo if: Ecommerce brands needing catalog-aware flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing catalog-aware flows + SMS
- • Teams prioritizing revenue attribution
Starting from $20.00/user/mo
Free plan available
GetResponse vs Klaviyo at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
GetResponse
Klaviyo
- Contact / subscriber limitsDepends
GetResponse
Klaviyo
- Email send limitsDepends
GetResponse
Klaviyo
- AutomationKlaviyo
GetResponse
Klaviyo
- TemplatesTie
GetResponse
Klaviyo
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → GetResponse
Best for landing pages
Stronger landing pages availability
- → Klaviyo
Best for automation
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for segmentation
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for analytics
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsGetResponse
GetResponse: forever-free + Starter from $19/mo at ~1k contacts. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).
Klaviyo
GetResponse: forever-free + Starter from $19/mo at ~1k contacts. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo (confirm slider).
Automation
Klaviyo winsGetResponse
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on automation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Klaviyo winsGetResponse
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on segmentation (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
Klaviyo winsGetResponse
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
TieGetResponse
GetResponse and Klaviyo have the same researched availability on email templates (GetResponse: supported; Klaviyo: supported).
Klaviyo
GetResponse and Klaviyo have the same researched availability on email templates (GetResponse: supported; Klaviyo: supported).
Which should you choose?
Choose GetResponse if
- SMBs wanting free-tier entry plus automation/LPs/funnels
- Creators bundling webinars/courses with email
Choose Klaviyo if
- Ecommerce brands needing catalog-aware flows + SMS
- Teams prioritizing revenue attribution
Related comparisons
Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between GetResponse and Klaviyo?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.