ActiveCampaign vs GetResponse
Compare ActiveCampaign and GetResponse on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • Buyers OK without a free forever plan
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose ActiveCampaign when marketing automation depth (and Plus+ CRM) is the job; choose GetResponse when forever-free entry and an all-in-one email + landing-page stack matter more.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Integrations
GetResponse is better for
- ✓ Templates
- ✓ Landing pages
- ✓ AI features
Tie
- • Analytics
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose GetResponse if: Teams wanting forever-free evaluation plus automation/LPs
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • Teams wanting forever-free evaluation plus automation/LPs
- • SMBs consolidating email, funnels, and landing pages
Starting from $19.00/user/mo
Free plan available
ActiveCampaign vs GetResponse at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
ActiveCampaign
GetResponse
- Contact / subscriber limitsDepends
ActiveCampaign
GetResponse
- Email send limitsDepends
ActiveCampaign
GetResponse
- AutomationActiveCampaign
ActiveCampaign
GetResponse
- TemplatesGetResponse
ActiveCampaign
GetResponse
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → ActiveCampaign
Best for automation
ActiveCampaign leads on automation (9/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → ActiveCampaign
Best for segmentation
ActiveCampaign leads on segmentation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → ActiveCampaign
Best for integrations
Stronger coverage across integrations, forms, email sync.
- → GetResponse
Best for templates
Stronger coverage across email templates.
- → GetResponse
Best for landing pages
Stronger coverage across landing pages.
- → GetResponse
Best for ai features
GetResponse leads on ai-features (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsActiveCampaign
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. GetResponse: forever-free (≤500 contacts) plus Starter from $19/mo at ~1k contacts.
GetResponse
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. GetResponse: forever-free (≤500 contacts) plus Starter from $19/mo at ~1k contacts.
Automation
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on automation (9/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
GetResponse
Trails ActiveCampaign on this criterion
Segmentation
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on segmentation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
GetResponse
Trails ActiveCampaign on this criterion
Analytics
TieActiveCampaign
ActiveCampaign and GetResponse are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
GetResponse
ActiveCampaign and GetResponse are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
GetResponse winsActiveCampaign
Trails GetResponse on this criterion
GetResponse
Stronger coverage across email templates.
Which should you choose?
Choose ActiveCampaign if
- Marketing-led SMBs needing deep automation + CRM on Plus+
- Buyers OK without a free forever plan
Choose GetResponse if
- Teams wanting forever-free evaluation plus automation/LPs
- SMBs consolidating email, funnels, and landing pages
Related comparisons
Alternatives to consider
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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