ActiveCampaign vs Klaviyo
Compare ActiveCampaign and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • B2B/services teams comparing HubSpot/Keap for email-first GTM
Starting from $15.00/user/mo
No free plan
VS
Our verdict
Choose Klaviyo when ecommerce catalog flows and SMS attribution are the job; choose ActiveCampaign when B2B/services multi-step automation + CRM pipelines are the job.
ActiveCampaign is better for
- ✓ Integrations
Klaviyo is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
- ✓ Analytics
Tie
- • Automation
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose Klaviyo if: Ecommerce brands needing Shopify-native flows + SMS
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing Shopify-native flows + SMS
- • Teams prioritizing revenue attribution analytics
Starting from $20.00/user/mo
Free plan available
ActiveCampaign vs Klaviyo at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
ActiveCampaign
Klaviyo
- Contact / subscriber limitsDepends
ActiveCampaign
Klaviyo
- Email send limitsDepends
ActiveCampaign
Klaviyo
- AutomationTie
ActiveCampaign
Klaviyo
- TemplatesKlaviyo
ActiveCampaign
Klaviyo
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → ActiveCampaign
Best for integrations
Stronger coverage across integrations, forms, email sync.
- → Klaviyo
Best for templates
Stronger coverage across email templates.
- → Klaviyo
Best for segmentation
Klaviyo leads on segmentation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Klaviyo
Best for landing pages
Stronger coverage across landing pages.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsActiveCampaign
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo at 251–500 profiles (confirm slider).
Klaviyo
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. Klaviyo: Free ≤250 active profiles; Email from ~$20/mo at 251–500 profiles (confirm slider).
Automation
TieActiveCampaign
ActiveCampaign and Klaviyo are close on automation (9/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Klaviyo
ActiveCampaign and Klaviyo are close on automation (9/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Klaviyo winsActiveCampaign
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on segmentation (8/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
Klaviyo winsActiveCampaign
Trails Klaviyo on this criterion
Klaviyo
Klaviyo leads on analytics (7/10 vs 9/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
Klaviyo winsActiveCampaign
Trails Klaviyo on this criterion
Klaviyo
Stronger coverage across email templates.
Which should you choose?
Choose ActiveCampaign if
- Marketing-led SMBs needing deep automation + CRM on Plus+
- B2B/services teams comparing HubSpot/Keap for email-first GTM
Choose Klaviyo if
- Ecommerce brands needing Shopify-native flows + SMS
- Teams prioritizing revenue attribution analytics
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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