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Omnisend Review

EMAIL MARKETING SOFTWARE

Choose Omnisend when ecommerce email + SMS + push with Shopify-friendly workflows is the job and you want a strong Klaviyo alternative on contact pricing.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $16.00/user/month

  • Free plan

    Yes

  • Free trial

    No

  • Best for

    Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost

SoftwareGlimpse review

7.7/10

Good

  • Ease of use8
  • Email creation8
  • Automation8
  • Segmentation8
  • Analytics8
  • Deliverability tooling7
How we score →
By Lee M.FounderReviewed

See Omnisend in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor video

Omnisend Email Marketing Demo for Ecommerce: Full Platform Walkthrough

What this shows

  • Full Omnisend ecommerce email marketing walkthrough
  • Campaigns, automation, and ecommerce messaging in-product

Pricing

Verified 2026-08-17 from omnisend.com/pricing. Free: ≤250 contacts / 500 emails/mo / 500 web push. Standard research floor ~$16/mo at 500 contacts (live intro discounts common, e.g. ~$11.20/mo ≈30% off). Pro research floor ~$59/mo at ~2,500 contacts before promos (unlimited emails fair use + SMS). SMS from ~$0.007 high-volume US. Confirm live slider.Full pricing details →
  • Free

    $0.00

    Free plan

    Forever free: 250 contacts / 500 emails/mo / 500 web push.

    • maxContacts: 250
    • maxEmailSendsMonthly: 500
  • Standard

    Most popular

    $16.00

    per month

    From ~$16/mo at 500 contacts (research floor before intro discounts).

    • includedContactsEntry: 500
  • Pro

    $59.00

    per month

    From ~$59/mo at ~2,500 contacts (research floor before intro discounts).

    • includedContactsEntry: 2500

Product screenshots

Product screenshots coming soon

We only publish verified captures from Omnisend's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.

Our verdict

Choose Omnisend when ecommerce email + SMS + push with Shopify-friendly workflows is the job and you want a strong Klaviyo alternative on contact pricing. Compare Klaviyo for deeper attribution, Brevo for send-based value, ActiveCampaign for B2B automation, and Drip for ecommerce CRM/email peers. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.

Best for

  • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
  • Shopify-centric stores needing pre-built ecommerce workflows
  • Teams comparing multichannel owned-channel stacks on contact pricing

Not ideal for

  • Creators who only need a simple newsletter without ecommerce catalog data
  • Enterprises needing B2B MAP governance
  • Buyers who need the cheapest send-based ESP (prefer Brevo)

Bottom line

Free: 250 contacts / 500 emails/mo. Standard from ~$16/mo at 500 contacts (research floor; live intro discounts common). Pro from ~$59/mo at ~2,500 contacts before promos. Confirm live slider.

Omnisend pros and cons

Pros

  • Ecommerce multichannel email/SMS/push in one stack
  • Forever-free plan for small contact bases
  • Strong Shopify-centric automation presets
  • Competitive value narrative vs Klaviyo
  • AI form/report/product assistance documented

Cons

  • Standard send caps push high-volume senders to Pro
  • Intro discounts complicate exact monthly floors
  • SMS usage can change TCO
  • Creator newsletter UX trails Kit/Flodesk
  • Not a sales CRM of record

Pricing comparison

Full comparison →
 Omnisend(this review)KlaviyoMailchimpBrevoActiveCampaign
Starting price$16.00/user/month$20.00/user/month$13.00/user/month$9.00/user/month$15.00/user/month
Free planYesYesYesYesNo
Free trialNoNoYesNoYes

Use cases for Omnisend

Omnisend may not be the best fit if…

  • · Creators who only need a simple newsletter without ecommerce catalog data
  • · Enterprises needing B2B MAP governance
  • · Buyers who need the cheapest send-based ESP (prefer Brevo)

Omnisend guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.