SoftwareGlimpse

ActiveCampaign vs Omnisend

Compare ActiveCampaign and Omnisend on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20265 evidence sources17 screenshotsHow we compare

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ActiveCampaign

7.7/10

Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

Best for

• Marketing-led SMBs that need automation as the primary email job
• Email-first GTM teams comparing HubSpot or Keap on journeys
• Buyers comfortable with contact-tier packaging who want CRM on Plus+

Starting from $15.00/user/mo

No free plan

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Our verdict

No universal winner

There is no universal winner between ActiveCampaign and Omnisend. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

ActiveCampaign is better for

✓ Automation
✓ Segmentation
✓ AI features

Omnisend is better for

✓ Landing pages

Tie

• Templates
• Analytics
• Integrations

Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job

Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost

See detailed comparison ↓

Omnisend

7.7/10

Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.

Best for

• Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
• Shopify-centric stores needing pre-built ecommerce workflows
• Teams comparing multichannel owned-channel stacks on contact pricing

Starting from $16.00/user/mo

Free plan available

ActiveCampaign vs Omnisend at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Starting pricingDepends
ActiveCampaign
Omnisend
Contact / subscriber limitsDepends
ActiveCampaign
Omnisend
Email send limitsDepends
ActiveCampaign
Omnisend
AutomationActiveCampaign
ActiveCampaign
Omnisend
TemplatesTie
ActiveCampaign
Omnisend

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

→ ActiveCampaign
Best for automation
ActiveCampaign leads on automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ ActiveCampaign
Best for segmentation
ActiveCampaign leads on segmentation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ ActiveCampaign
Best for ai features
ActiveCampaign leads on ai features (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Omnisend
Best for landing pages
Stronger coverage across landing pages.

The biggest differences

Where the products diverge most clearly on verified criteria.

Starting pricing
Depends
ActiveCampaign
ActiveCampaign researched starting price from $15/mo; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Omnisend
ActiveCampaign researched starting price from $15/mo; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
ActiveCampaign wins
ActiveCampaign
ActiveCampaign leads on automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Omnisend
Trails ActiveCampaign on this criterion
Segmentation
ActiveCampaign wins
ActiveCampaign
ActiveCampaign leads on segmentation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Omnisend
Trails ActiveCampaign on this criterion
Analytics
Tie
ActiveCampaign
ActiveCampaign and Omnisend are close on analytics (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Omnisend
ActiveCampaign and Omnisend are close on analytics (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Tie
ActiveCampaign
ActiveCampaign and Omnisend are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Omnisend
ActiveCampaign and Omnisend are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose ActiveCampaign if

Marketing-led SMBs that need automation as the primary email job
Email-first GTM teams comparing HubSpot or Keap on journeys
Buyers comfortable with contact-tier packaging who want CRM on Plus+

Choose Omnisend if

Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Shopify-centric stores needing pre-built ecommerce workflows
Teams comparing multichannel owned-channel stacks on contact pricing

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

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