Brevo vs Omnisend
Brevo fits smbs wanting send-based email pricing with a generous free plan; Omnisend fits ecommerce brands wanting email + sms + push without klaviyo-tier cost.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Brevo and Omnisend. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Brevo is better for
- ✓ Landing pages
Omnisend is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
- • AI features
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Best for
- • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- • Shopify-centric stores needing pre-built ecommerce workflows
- • Teams comparing multichannel owned-channel stacks on contact pricing
Starting from $16.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Brevo if…
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
- You prioritize landing pages
Choose Omnisend if…
- Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- Shopify-centric stores needing pre-built ecommerce workflows
- Teams comparing multichannel owned-channel stacks on contact pricing
- You prioritize templates
Overall recommendation
There is no universal winner between Brevo and Omnisend. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Key trade-off
Brevo trades toward landing pages; Omnisend trades toward templates.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Tie | Brevo and Omnisend are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Templates | Omnisend wins | Omnisend leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Segmentation | Omnisend wins | Omnisend leads on segmentation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Landing pages | Brevo wins | Stronger landing pages availability |
| Reporting | Omnisend wins | Omnisend leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Omnisend wins | Omnisend leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| AI features | Tie | Brevo and Omnisend are close on ai features (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Brevo | Omnisend |
|---|---|---|
| Email campaigns | Strong | Strong |
| Newsletter builder | Strong | Strong |
| Email templates | Strong | Strong |
| Drag-and-drop editor | Strong | Strong |
| Landing pages | Strong | Moderate |
| Forms | Strong | Strong |
Automation & targeting
| Feature | Brevo | Omnisend |
|---|---|---|
| Automation workflows | Strong | Strong |
| Segmentation | Strong | Strong |
| Personalization | Strong | Strong |
| A/B testing | Strong | Strong |
| Transactional email | Strong | Moderate |
Platform
| Feature | Brevo | Omnisend |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Strong |
| AI content generation | Strong | Strong |
Additional capabilities
| Feature | Brevo | Omnisend |
|---|---|---|
| Contact management | Strong | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Brevo
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Standard$18.00/mo
- Professional$499.00/mo
- EnterpriseCustom
Omnisend
From $16.00/user/mo
- Free$0.00/user/mo
- Standard$16.00/mo
- Pro$59.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Brevo | Omnisend |
|---|---|---|
| 5 | ~$45.00/mo (5 × starting seat) | ~$80.00/mo (5 × starting seat) |
| 10 | ~$90.00/mo (10 × starting seat) | ~$160.00/mo (10 × starting seat) |
| 25 | ~$225.00/mo (25 × starting seat) | ~$400.00/mo (25 × starting seat) |
| 50 | ~$450.00/mo (50 × starting seat) | ~$800.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Brevo researched starting price from $9/mo; a free plan is researched. Omnisend researched starting price from $16/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Brevo
Best for landing pages
Stronger landing pages availability
- → Omnisend
Best for templates
Omnisend leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Omnisend
Best for segmentation
Omnisend leads on segmentation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Omnisend
Best for analytics
Omnisend leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Brevo vs Omnisend — not generic category copy.
Starting pricing
DependsStarting pricing: Brevo — Brevo researched starting price from $9/mo; a free plan is researched; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Omnisend — Brevo researched starting price from $9/mo; a free plan is researched; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Feature evidence also diverges on Landing pages (Brevo: Strong; Omnisend: Moderate); Transactional email (Brevo: Strong; Omnisend: Moderate).
Automation
TieBrevo and Omnisend are close on automation. Brevo and Omnisend are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
Omnisend aheadOn segmentation, Omnisend is ahead. Brevo: Trails Omnisend on this criterion. Omnisend: Omnisend leads on segmentation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Analytics
Omnisend aheadOn analytics, Omnisend is ahead. Brevo: Trails Omnisend on this criterion. Omnisend: Omnisend leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Templates
Omnisend aheadOn templates, Omnisend is ahead. Brevo: Trails Omnisend on this criterion. Omnisend: Omnisend leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Brevo
Pros
- Stronger on landing pages
Cons
- Trails on templates
- Trails on segmentation
- Trails on analytics
Omnisend
Pros
- Stronger on templates
- Stronger on segmentation
- Stronger on analytics
- Stronger on integrations
Cons
- Trails on landing pages
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Brevo if…
- You need Omnisend's stronger templates more than Brevo's strengths
- You need Omnisend's stronger segmentation more than Brevo's strengths
- You need Omnisend's stronger analytics more than Brevo's strengths
- Your primary fit looks closer to: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Don't choose Omnisend if…
- You need Brevo's stronger landing pages more than Omnisend's strengths
- Your primary fit looks closer to: SMBs wanting send-based email pricing with a generous free plan
- Your primary fit looks closer to: EU/SMB buyers comparing multi-channel email + SMS/chat stacks
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Email marketing with CRM features; freemium entry (secondary category: marketing).
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Final verdict
Scenario-level close — not a repeat of the intro.
Brevo wins when…
SMBs wanting send-based email pricing with a generous free plan
Omnisend wins when…
Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- Best for landing pagesBrevo
- Best for templatesOmnisend
- Best for segmentationOmnisend
- Best for analyticsOmnisend
Which one should you choose?
Choose Brevo if:
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose Omnisend if:
- Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- Shopify-centric stores needing pre-built ecommerce workflows
- Teams comparing multichannel owned-channel stacks on contact pricing
FAQ
- Is Brevo better than Omnisend?
- There is no universal winner between Brevo and Omnisend. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
- Which email marketing fits which team?
- Brevo: SMBs wanting send-based email pricing with a generous free plan Omnisend: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- Does Brevo or Omnisend have a free plan?
- Brevo: Free plan available. Omnisend: Free plan available.
- How does Brevo vs Omnisend pricing compare?
- Brevo starts from $9.00/user/mo. Omnisend starts from $16.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBrevo review
- reviewOmnisend review
- pricingBrevo pricing
- pricingOmnisend pricing
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Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
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