SoftwareGlimpse
Updated 2026-08-18

Klaviyo alternatives

Approved substitutes for Klaviyo from existing SoftwareGlimpse catalogue peers and editorial assessments. This is a job-fit list, not a ranked best-of.

Looking beyond

Klaviyo logo

Klaviyo

7.9/10

Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.

Read our full Klaviyo review →

Best overall alternative

ActiveCampaign logo

ActiveCampaign

7.7/10

ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

See how we compare →

Best Klaviyo alternatives

  • 1
    ActiveCampaign logo

    ActiveCampaign

    Best overall

    ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    Marketing-led SMBs that need automation as the primary email job
    Starting price
    See pricing
    View review
    Visit website
  • 2
    Mailchimp logo

    Mailchimp

    Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    Marketing teams needing email + audience CRM features
    Starting price
    See pricing
    View review
    Visit website
  • 3
    Brevo logo

    Brevo

    Brevo is a catalogue substitute when SMBs wanting send-based email pricing with a generous free plan. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    SMBs wanting send-based email pricing with a generous free plan
    Starting price
    See pricing
    View review
    Visit website
  • 4
    GetResponse logo

    GetResponse

    GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    SMBs wanting email + automation + landing pages in one stack
    Starting price
    See pricing
    View review
    Visit website
  • 5
    MailerLite logo

    MailerLite

    MailerLite is a catalogue substitute when SMBs and creators wanting simple email with a free starting rung. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    SMBs and creators wanting simple email with a free starting rung
    Starting price
    See pricing
    View review
    Visit website
  • 6
    HubSpot logo

    HubSpot

    HubSpot is a catalogue substitute when SMB and mid-market teams wanting free CRM now and room to expand into hubs later. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    SMB and mid-market teams wanting free CRM now and room to expand into hubs later
    Starting price
    See pricing
    View review
    Visit website

Compare alternatives side by side

Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure

Alternative details

ActiveCampaign

ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • Marketing-led SMBs that need automation as the primary email job
  • Email-first GTM teams comparing HubSpot or Keap on journeys

Worse when

  • Sales-only pipeline CRM buyers
  • Ecommerce brands whose primary job is catalog-aware email + SMS attribution

Key tradeoff: Automation depth vs freemium simplicity vs Campaign/automation depth vs design simplicity.

Mailchimp

Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • Marketing teams needing email + audience CRM features
  • SMBs starting on freemium email marketing

Worse when

  • Sales teams needing deep deal CRM
  • Enterprise SFA platforms

Key tradeoff: Published packaging clarity vs ecosystem depth vs Campaign/automation depth vs design simplicity.

Brevo

Brevo is a catalogue substitute when SMBs wanting send-based email pricing with a generous free plan. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • SMBs wanting send-based email pricing with a generous free plan
  • EU/SMB buyers comparing multi-channel email + SMS/chat stacks

Worse when

  • Ecommerce brands that need Klaviyo-depth catalog flows and revenue attribution as the primary job
  • Buyers who need Professional features but cannot justify the $499/mo jump

Key tradeoff: Brevo fits SMBs wanting send-based email pricing with a generous free plan; Klaviyo fits Ecommerce brands needing email + SMS with catalog-aware flows.

GetResponse

GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • SMBs wanting email + automation + landing pages in one stack
  • Ecommerce needing cart recovery and promo tools (Marketer+)

Worse when

  • Buyers who only need a simple newsletter with no automation/landing-page bundle
  • Enterprises needing SSO/dedicated IP without moving to Enterprise quote

Key tradeoff: GetResponse fits SMBs wanting email + automation + landing pages in one stack; Klaviyo fits Ecommerce brands needing email + SMS with catalog-aware flows.

MailerLite

MailerLite is a catalogue substitute when SMBs and creators wanting simple email with a free starting rung. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • SMBs and creators wanting simple email with a free starting rung
  • Teams comparing Mailchimp for easier/cheaper freemium email

Worse when

  • Ecommerce brands needing deep catalog-aware automation (prefer Klaviyo)
  • Marketing-led teams whose primary job is multi-step automation + CRM (prefer ActiveCampaign)

Key tradeoff: MailerLite fits SMBs and creators wanting simple email with a free starting rung; Klaviyo fits Ecommerce brands needing email + SMS with catalog-aware flows.

HubSpot

HubSpot is a catalogue substitute when SMB and mid-market teams wanting free CRM now and room to expand into hubs later. Stay with Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
  • Organizations aligning marketing + sales + service on one customer platform

Worse when

  • Teams that need a simple single-price sales CRM without hub/seat complexity (consider Pipedrive)
  • Buyers who want native dialer-first workflows as the primary product story (consider Close/Freshsales)

Key tradeoff: Freemium breadth and suite power vs rising seat/hub complexity at scale vs Campaign/automation depth vs design simplicity.

Editorial note

Stay on Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Move to ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Move to Mailchimp when Marketing teams needing email + audience CRM features. Move to Brevo when SMBs wanting send-based email pricing with a generous free plan. Move to GetResponse when SMBs wanting email + automation + landing pages in one stack. Not a ranked best-of list — affiliate relationships never set the order.

How to choose a Klaviyo alternative

  • Define your priorities

    List must-have workflows, team size, and budget before you fall for a feature checklist.

  • Compare your options

    Use the same criteria across products — and ignore affiliate status when you weigh fit.

  • Test before you decide

    Trial the shortlist with a real workflow. We only claim hands-on testing when it happened.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Editorial methodology · Affiliate disclosure

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