Updated 2026-08-18

Brevo alternatives

Approved substitutes for Brevo from existing SoftwareGlimpse catalogue peers and editorial assessments. This is a job-fit list, not a ranked best-of.

6 alternatives listed
Affiliate-independent analysis
Methodology v1.0.0
Last updated 2026-08-18

Looking beyond

Brevo

7.5/10

Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.

Read our full Brevo review →

Best overall alternative

MailerLite

7.2/10

MailerLite is a catalogue substitute when SMBs and creators wanting simple email with a free starting rung. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

View MailerLite

See how we compare →

Best Brevo alternatives

1
MailerLite
Best overall
MailerLite is a catalogue substitute when SMBs and creators wanting simple email with a free starting rung. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
SMBs and creators wanting simple email with a free starting rung
Starting price
See pricing
View review
Visit website
2
GetResponse
GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
SMBs wanting email + automation + landing pages in one stack
Starting price
See pricing
View review
Visit website
3
Mailchimp
Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Marketing teams needing email + audience CRM features
Starting price
See pricing
View review
Visit website
4
Klaviyo
Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
Starting price
See pricing
View review
Visit website
5
ActiveCampaign
ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Marketing-led SMBs that need automation as the primary email job
Starting price
See pricing
View review
Visit website
6
HubSpot
HubSpot is a catalogue substitute when SMB and mid-market teams wanting free CRM now and room to expand into hubs later. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Starting price
See pricing
View review
Visit website

Software	Best for	Starting price	Overall score	Actions
1 MailerLite Best overall MailerLite is a catalogue substitute when SMBs and creators wanting simple email with a free starting rung. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	SMBs and creators wanting simple email with a free starting rung	See pricing	7.2/10	View review Visit website
2 GetResponse GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	SMBs wanting email + automation + landing pages in one stack	See pricing	7.5/10	View review Visit website
3 Mailchimp Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	Marketing teams needing email + audience CRM features	See pricing	6.8/10	View review Visit website
4 Klaviyo Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	Ecommerce brands needing email + SMS with catalog-aware flows	See pricing	7.9/10	View review Visit website
5 ActiveCampaign ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	Marketing-led SMBs that need automation as the primary email job	See pricing	7.7/10	View review Visit website
6 HubSpot HubSpot is a catalogue substitute when SMB and mid-market teams wanting free CRM now and room to expand into hubs later. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.	SMB and mid-market teams wanting free CRM now and room to expand into hubs later	See pricing	7.8/10	View review Visit website

Compare alternatives side by side

Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure

Alternative details

MailerLite

Better when

SMBs and creators wanting simple email with a free starting rung
Teams comparing Mailchimp for easier/cheaper freemium email

Worse when

Ecommerce brands needing deep catalog-aware automation (prefer Klaviyo)
Marketing-led teams whose primary job is multi-step automation + CRM (prefer ActiveCampaign)

Key tradeoff: MailerLite fits SMBs and creators wanting simple email with a free starting rung; Brevo fits SMBs wanting send-based email pricing with a generous free plan.

GetResponse

GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

SMBs wanting email + automation + landing pages in one stack
Ecommerce needing cart recovery and promo tools (Marketer+)

Worse when

Buyers who only need a simple newsletter with no automation/landing-page bundle
Enterprises needing SSO/dedicated IP without moving to Enterprise quote

Key tradeoff: GetResponse fits SMBs wanting email + automation + landing pages in one stack; Brevo fits SMBs wanting send-based email pricing with a generous free plan.

Mailchimp

Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Marketing teams needing email + audience CRM features
SMBs starting on freemium email marketing

Worse when

Sales teams needing deep deal CRM
Enterprise SFA platforms

Key tradeoff: Published packaging clarity vs ecosystem depth vs Campaign/automation depth vs design simplicity.

Klaviyo

Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Ecommerce brands needing email + SMS with catalog-aware flows
Shopify-centric teams prioritizing revenue attribution

Worse when

Creators who only need a simple newsletter without ecommerce catalog data
Buyers who need the lowest possible contact-based TCO at large list sizes

Key tradeoff: Klaviyo fits Ecommerce brands needing email + SMS with catalog-aware flows; Brevo fits SMBs wanting send-based email pricing with a generous free plan.

ActiveCampaign

ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Marketing-led SMBs that need automation as the primary email job
Email-first GTM teams comparing HubSpot or Keap on journeys

Worse when

Sales-only pipeline CRM buyers
Ecommerce brands whose primary job is catalog-aware email + SMS attribution

Key tradeoff: Automation depth vs freemium simplicity vs Campaign/automation depth vs design simplicity.

HubSpot

HubSpot is a catalogue substitute when SMB and mid-market teams wanting free CRM now and room to expand into hubs later. Stay with Brevo when SMBs wanting send-based email pricing with a generous free plan. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Organizations aligning marketing + sales + service on one customer platform

Worse when

Teams that need a simple single-price sales CRM without hub/seat complexity (consider Pipedrive)
Buyers who want native dialer-first workflows as the primary product story (consider Close/Freshsales)

Key tradeoff: Freemium breadth and suite power vs rising seat/hub complexity at scale vs Campaign/automation depth vs design simplicity.

Editorial note

Stay on Brevo when SMBs wanting send-based email pricing with a generous free plan. Move to MailerLite when SMBs and creators wanting simple email with a free starting rung. Move to GetResponse when SMBs wanting email + automation + landing pages in one stack. Move to Mailchimp when Marketing teams needing email + audience CRM features. Move to Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Not a ranked best-of list — affiliate relationships never set the order.

How to choose a Brevo alternative

Define your priorities
List must-have workflows, team size, and budget before you fall for a feature checklist.
Compare your options
Use the same criteria across products — and ignore affiliate status when you weigh fit.
Test before you decide
Trial the shortlist with a real workflow. We only claim hands-on testing when it happened.

Editorial methodology · Affiliate disclosure

SoftwareGlimpse Updates

Want clearer software shortlists? Get buying guides and comparisons by email.

Newsletter coming soon.