HubSpot vs Mailchimp
Compare HubSpot and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
HubSpot vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useMailchimp
HubSpot
Mailchimp
- Pipeline managementHubSpot
HubSpot
Mailchimp
- Sales automationHubSpot
HubSpot
Mailchimp
- Email capabilitiesMailchimp
HubSpot
Mailchimp
- ReportingHubSpot
HubSpot
Mailchimp
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → HubSpot
Best for pipeline management
HubSpot leads on pipeline management (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for sales automation
HubSpot leads on sales automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for reporting
HubSpot leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for ease of use
Mailchimp leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for email capabilities
Mailchimp leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for administration
Mailchimp leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
HubSpot winsHubSpot
HubSpot leads on pipeline management (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails HubSpot on this criterion
Email capabilities
Mailchimp winsHubSpot
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
HubSpot winsHubSpot
HubSpot leads on sales automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails HubSpot on this criterion
Reporting
HubSpot winsHubSpot
HubSpot leads on reporting (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails HubSpot on this criterion
Value for money
DependsHubSpot
HubSpot researched starting price $15/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.
Mailchimp
HubSpot researched starting price $15/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose HubSpot if
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Choose Mailchimp if
- Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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