Bitrix24 vs HubSpot
Compare Bitrix24 and HubSpot on features, pricing, and buyer fit using the same researched criteria.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Customization
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
Bitrix24 vs HubSpot at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useHubSpot
Bitrix24
HubSpot
- Pipeline managementHubSpot
Bitrix24
HubSpot
- Sales automationHubSpot
Bitrix24
HubSpot
- Email capabilitiesHubSpot
Bitrix24
HubSpot
- ReportingHubSpot
Bitrix24
HubSpot
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → HubSpot
Best for ease of use
HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for pipeline management
HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for sales automation
HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
HubSpot winsBitrix24
Trails HubSpot on this criterion
HubSpot
HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
HubSpot winsBitrix24
Trails HubSpot on this criterion
HubSpot
HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
HubSpot winsBitrix24
Trails HubSpot on this criterion
HubSpot
HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
HubSpot winsBitrix24
Trails HubSpot on this criterion
HubSpot
HubSpot leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsBitrix24
Bitrix24 researched starting price $0/user/mo vs HubSpot $15/user/mo. Better value depends on which features you need on that plan.
HubSpot
Bitrix24 researched starting price $0/user/mo vs HubSpot $15/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Bitrix24 if
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Choose HubSpot if
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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