Bitrix24 vs HubSpot
Bitrix24 fits bitrix24 fits many small-business crm evaluations; HubSpot fits free crm + starter customer platform seats fit early teams; hub complexity is optional.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Customization
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Choose HubSpot if…
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
- Sales Hub pipeline, sequences, forecasting, and Breeze prospecting tools
Overall recommendation
There is no universal winner between Bitrix24 and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
HubSpot's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | HubSpot wins | HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | HubSpot wins | HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | HubSpot wins | HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | HubSpot wins | HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | HubSpot wins | HubSpot leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Tie | Bitrix24 and HubSpot are close on customization (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | HubSpot wins | HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | HubSpot wins | Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (5/10 vs 5/10). |
| Enterprise suitability | HubSpot wins | HubSpot leads on scalability (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Email sync | Strong | Strong |
| Email sequences | Not evidenced | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
| Lead scoring | Not evidenced | Moderate |
Reporting
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Moderate |
Platform
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Not evidenced |
| AI assistance | Moderate | Strong |
Additional capabilities
| Feature | Bitrix24 | HubSpot |
|---|---|---|
| Single sign-on | Not evidenced | Moderate |
| Role permissions | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
HubSpot
From $15.00/user/mo
- Free CRM$0.00/user/mo
- Starter (Smart CRM / Customer Platform)$15.00/user/mo
- Professional (Smart CRM / Customer Platform)$50.00/user/mo
- Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Bitrix24 | HubSpot |
|---|---|---|
| 5 | — | ~$75.00/mo (Starter (Smart CRM / Customer Platform) × 5) |
| 10 | — | ~$150.00/mo (Starter (Smart CRM / Customer Platform) × 10) |
| 25 | — | ~$375.00/mo (Starter (Smart CRM / Customer Platform) × 25) |
| 50 | — | ~$750.00/mo (Starter (Smart CRM / Customer Platform) × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Bitrix24 from $0/user/mo; HubSpot from $15/user/mo. Bitrix24 publishes a free plan; HubSpot publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → HubSpot
Best for ease of use
HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for pipeline management
HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for sales automation
HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Bitrix24 vs HubSpot — not generic category copy.
Pipeline management
HubSpot aheadOn pipeline management, HubSpot is ahead. Bitrix24: Trails HubSpot on this criterion. HubSpot: HubSpot leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Forecasting (Bitrix24: Moderate; HubSpot: Moderate); AI assistance (Bitrix24: Moderate; HubSpot: Strong).
Email capabilities
HubSpot aheadOn email capabilities, HubSpot is ahead. Bitrix24: Trails HubSpot on this criterion. HubSpot: HubSpot leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
HubSpot aheadOn sales automation, HubSpot is ahead. Bitrix24: Trails HubSpot on this criterion. HubSpot: HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
HubSpot aheadOn reporting, HubSpot is ahead. Bitrix24: Trails HubSpot on this criterion. HubSpot: HubSpot leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Bitrix24 — Bitrix24 researched starting price $0/user/mo vs HubSpot $15/user/mo. Better value depends on which features you need on that plan.. HubSpot — Bitrix24 researched starting price $0/user/mo vs HubSpot $15/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Bitrix24
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
HubSpot
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Bitrix24
- Trails on ease of use relative to HubSpot
- Trails on administration relative to HubSpot
HubSpot
- Stronger on ease of use: HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (5/10 vs 5/10).
Integrations
Overlaps and exclusives from product integration data when available.
Bitrix24: Strong. HubSpot: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Bitrix24 if…
- You need HubSpot's stronger ease of use more than Bitrix24's strengths
- You need HubSpot's stronger pipeline management more than Bitrix24's strengths
- You need HubSpot's stronger sales automation more than Bitrix24's strengths
- Your primary fit looks closer to: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Don't choose HubSpot if…
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
- Your primary fit looks closer to: Bitrix24 is evaluated here as a CRM/sales tool
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshworks sales CRM for lead management and pipeline workflows.
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
HubSpot wins when…
Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Best for ease of useHubSpot
- Best for pipeline managementHubSpot
- Best for sales automationHubSpot
Which one should you choose?
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Choose HubSpot if:
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
- Sales Hub pipeline, sequences, forecasting, and Breeze prospecting tools
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
HubSpot
FAQ
- Is Bitrix24 better than HubSpot?
- There is no universal winner between Bitrix24 and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- HubSpot leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Bitrix24: Bitrix24 fits many small-business CRM evaluations HubSpot: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Which is stronger for sales automation?
- HubSpot leads on sales automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Bitrix24 or HubSpot have a free plan?
- Bitrix24: Free plan available. HubSpot: Free plan available.
- How does Bitrix24 vs HubSpot pricing compare?
- Bitrix24 starts from €0.00/user/mo. HubSpot starts from $15.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBitrix24 review
- reviewHubSpot review
- pricingBitrix24 pricing
- pricingHubSpot pricing
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- categoryCRM hub
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- calculatorCost calculator
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
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