How much does Keap cost?

Keap’s Max Ignite starts at $249/month when billed annually ($299 monthly). Max Grow is $329/$399 and Max Scale is $499/$599 (annual/monthly). Plans include two users; additional users are $39/month. Always confirm on Keap’s pricing page.

Does Keap have a free plan?

No permanent free plan is published. Keap offers a free trial so you can evaluate the product.

Is Keap mainly a CRM or marketing automation tool?

Both. Keap positions as an SMB CRM with marketing automation, email/SMS, payments, and sales pipelines in one platform.

Is this a hands-on SoftwareGlimpse lab review?

No. This review is approved based on first-party Keap pricing and product research. SoftwareGlimpse has not recorded hands-on product testing for Keap in this assessment.

Keap Review

CRM SOFTWARE

Keap fits SMBs that want automation and marketing tools bundled with CRM. Max Ignite at $249/mo annual is the entry point for two users. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$249.00/user/month
Free plan
No
Free trial
Yes
Best for
Small businesses needing CRM + marketing automation in one platform

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SoftwareGlimpse review

7/10

Good

Ease of use7
Pipeline management7
Sales automation9
Email capabilities8
Reporting7
Customization7

How we score →

By Lee M.FounderReviewed 15 Aug 2026

See Keap in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor tutorial

How to Navigate in Your Dashboard - Keap Tutorial

What this shows

Keap dashboard navigation
UI orientation as presented by Keap

Pricing

USD list prices from Keap pricing page embedded plans (Aug 2026): Max Ignite $249/mo annual ($299 monthly), Max Grow $329/mo annual ($399 monthly), Max Scale $499/mo annual ($599 monthly). Plans include 2 user licenses; additional users $39/mo. Voice/SMS marketing tiers start included then $24–$279/mo. Free trial available; no permanent free plan. Annual contracts may include early-termination fee. Verify current packaging on keap.com/pricing.Full pricing details →

Max Ignite
Most popular
$299.00
per month
- includedUsers: 2
Try Keap
Max Grow
$399.00
per month
- includedUsers: 2
Try Keap
Max Scale
$599.00
per month
- includedUsers: 2
Try Keap

Product screenshots

Verified captures from Keap's product interface.

Keap product experience as shown on the official homepage.

Official Keap marketing UI asset

https://keap.com/ · Checked 2026-08-13

How Keap works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

SoftwareGlimpse teaching diagram: how Keap lead management captures, qualifies, and converts leads.

SoftwareGlimpse original teaching diagram — grounded in official product concepts; not a vendor UI capture

https://help.keap.com/ · Checked 2026-08-15

Our verdict

Keap is a strong SMB CRM + marketing automation suite for small businesses that need campaigns, automations, and payments together — not a cheap pipeline-only CRM. Max Ignite at $249/mo annual is the practical entry; budget additional users at $39/mo. This review is based on first-party product and pricing research — not hands-on product testing.

Best for

Small businesses needing CRM + marketing automation in one platform
Service businesses that invoice/take payments in-CRM
Teams ready to adopt campaign automations rather than pipeline-only tools

Not ideal for

Buyers seeking a free forever or sub-$20/user simple CRM
Pipeline-first sales teams that want Pipedrive-style boards without marketing suite weight
Orgs needing enterprise-grade customization without SMB packaging constraints

Bottom line

Three Max plans (Ignite, Grow, Scale). USD list pricing from $249/mo (Ignite, annual) to $499/mo (Scale, annual). Includes 2 users; additional users $39/mo. Free trial; no free plan.

Keap pros and cons

Pros

Marketing + sales automation library tailored to small businesses
Email/SMS campaigns and AI content/automation assistants
Native payments/checkout alongside CRM records
Clear Max Ignite/Grow/Scale packaging with included two-user base
Documented mobile app and appointment/scheduling workflows

Cons

High entry price versus simple CRM alternatives
Additional users add $39/mo each on top of base plans
Annual-contract early-termination fee risk
Pipeline UX is secondary to automation/marketing story
Voice/SMS overages and tier add-ons can complicate cost

Pricing comparison

Full comparison →

	Keap(this review)	ACT!	Affinity	Agile CRM	Apptivo
Starting price	$249.00/user/month	Custom quote	$166.67/user/month	$8.99/user/month	$15.00/user/month
Free plan	No	No	No	Yes	No
Free trial	Yes	Yes	No	No	Yes

Compare side by side

Open full comparisons →

Use cases for Keap

Keap may not be the best fit if…

· Buyers seeking a free forever or sub-$20/user simple CRM
· Pipeline-first sales teams that want Pipedrive-style boards without marketing suite weight
· Orgs needing enterprise-grade customization without SMB packaging constraints

Explore all use cases →

Keap guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Browse all Keap guides →

Part of CRM · Small Business CRM

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