Keap Plans: Free vs Paid and Qualifying Tiers

Map must-haves to Keap plan names before you compare starting tiles.

1. Write your day-one must-haves as a list, in outcome language.
2. Beside each one, write the lowest Keap plan that research shows carries it. Our research does not flag plan-gated capabilities for Keap, but confirm your must-haves against the plan you actually intend to buy.
3. Highlight anything unclear and check it on /pricing/keap/ or in the trial.
4. Note add-ons separately.
5. Ask which plan any demo runs on before you use it as evidence.

Worked example: a 12-person B2B advisory team needs contact management and lead management, email sync, and weekly reporting from Keap. Two of those sit on the entry tier in research; the highest-gated one sets the plan, so they stop comparing anything cheaper.

Read these as capability tiers — not good / better / best marketing.

1. Max Ignite — Entry tier. Research shows it carries contact management, lead management, pipeline management, and deal management. Choose it only when every must-have on your sheet appears here — otherwise its price is irrelevant to you. Research shows up to 2 included users.
2. Max Grow — Research shows the same capability list as Max Ignite in our snapshot, so step up only for a reason you can name: seats, scale, governance, or support. Research shows up to 2 included users. Confirm what changes on the pricing page.
3. Max Scale — Research shows the same capability list as Max Grow in our snapshot, so step up only for a reason you can name: seats, scale, governance, or support. Research shows up to 2 included users. Confirm what changes on the pricing page.

Worked example: a 12-person B2B advisory team drops Max Ignite once must-haves sit higher, and compares only the Keap plans that clear every gate.

1. No free Keap plan in our snapshot — the question is trial vs Max Ignite. Our snapshot flags a trial on Max Ignite, Max Grow, and Max Scale without a published length — confirm the window on the Keap pricing page.
2. Do must-haves sit on Max Ignite? If no, entry price is irrelevant.
3. Can you prove the loop in the trial window with real deals? If no, ask for an extension in writing.
4. Prefer monthly while fit is unproven over a long annual term.

Worked example: a 12-person B2B advisory team runs a scoped trial with two sellers, then buys the qualifying plan — not Max Ignite — for 12 seats.

Hand this five-line algorithm to anyone on the buying team.

1. List must-haves (M1…Mn).
2. For each Mi, find the lowest Keap plan that carries it.
3. Take the highest of those — that is the qualifying plan.
4. Check capacity. Researched capacity limits: Max Ignite: up to 2 included users; Max Grow: up to 2 included users; Max Scale: up to 2 included users. If you do not fit, move up one tier.
5. Count seats honestly (sellers, managers, ops, paid viewers).

Then estimate that plan in the Cost Calculator; add admin / migration / training as categories, not invented totals.

Worked example: a 12-person B2B advisory team lands on a Keap qualifying plan set by their highest-gated must-have, counts 12 seats plus ops, and prices only that combination.

1. Stay on the cheapest qualifying plan when must-haves and seats fit.
2. Step up when one must-have sits higher — buy the tier, skip the forever workaround.
3. Walk when the qualifying Keap plan breaks a written constraint. Research: stronger for Small businesses needing CRM + marketing automation in one platform and Service businesses that invoice/take payments in-CRM; weaker for Buyers seeking a free forever or sub-list price simple CRM and Pipeline-first sales teams that want Pipedrive-style boards without marketing suite weight.
4. Write plan name, must-have that set it, and re-check date.
5. Use the worth-it guide for fit — not invented payback maths.

Worked example: when the cheap Keap tier missed a must-have, a 12-person B2B advisory team bought the qualifying plan or shortlisted Capsule and Streak — they did not pretend the workaround was free.