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Official vendor video
Keap Grow Demo
What this shows
- Keap Grow product demo
- Grow plan surfaces as presented by Keap
CRM Software
Keap Plans: Free vs Paid and Qualifying Tiers
Keap pricing is decided almost entirely at the bottom of the ladder, because the entry point is a floor rather than a starter rate: Base plans start at $249/mo annually for two users; additional users are $39/mo each. Published tiers: Max Ignite ($249/mo billed annually) · Max Grow ($329/mo billed annually) · Max Scale ($499/mo billed annually). Two more things belong in the same calculation: Contact capacity and voice/SMS allotments scale by Max tier; overages apply for texts/voice minutes. And the commitment is real: Annual contracts may include a documented early-termination fee ($299) if cancelled before term end. So this is less a tier comparison than a single question about whether the floor is justified in your first year.
Quick answer
Keap pricing is a floor decision: the base includes two licences with additional users charged on top, usage allotments that scale separately, and an annual commitment — so justify the floor before comparing tiers.
- Base plans start at $249/mo annually for two users; additional users are $39/mo each.
- Watch two growth axes: licences and message volume
- Not positioned as a lightweight pipeline-only CRM; buyers seeking Gmail-native or free forever CRM should compare Streak/Capsule.
Keap plans media
Pricing/plan surfaces and vendor plan explainers for Keap when research has them — general product demos stay on the research page.
Official Keap plans walkthrough
Vendor plan/pricing explainer when available. Confirm current seats and limits on the vendor site.
Full product screenshots and evidence live on the Keap research page.
Keap plan takeaways
- Starting tier ≠ buying tier — Our research does not flag plan-gated capabilities for Keap, but confirm your must-haves against the plan you actually intend to buy.
- What each Keap plan is for — Max Ignite, Max Grow, and Max Scale — the vendor highlights Max Ignite, which is a marketing choice, not your requirement.
- Free vs paid is a capability decision — Our snapshot lists no free Keap plan — verify on the pricing page rather than assuming one. A 12-seat team already exceeds Max Ignite (up to 2 in research), Max Grow (up to 2 in research), and Max Scale (up to 2 in research).
- Capacity limits bite before features do — Researched capacity limits: Max Ignite: up to 2 included users; Max Grow: up to 2 included users; Max Scale: up to 2 included users.
- Trial before term — Our snapshot flags a trial on Max Ignite, Max Grow, and Max Scale without a published length — confirm the window on the Keap pricing page.
- Numbers live on pricing tools — Use /pricing/keap/ and the Cost Calculator for amounts. This guide deliberately carries no prices, so nothing here goes stale or gets quoted wrongly.
Keap plan anatomy
Frequently asked questions
What Keap plans exist?
Our researched snapshot lists Max Ignite, Max Grow, Max Scale. Max Ignite is highlighted by the vendor — treat that as marketing, not as your requirement. Re-check /pricing/keap/ for current packaging.
Is there a free Keap plan?
No free plan appears in our Keap snapshot, so ask for an evaluation window in writing. Confirm current packaging on /pricing/keap/.
Which Keap plan should a small team choose?
Run the algorithm: lowest plan per must-have, take the highest, check capacity, then count seats. Our research does not flag plan-gated capabilities for Keap, but confirm your must-haves against the plan you actually intend to buy.
What is plan-gated in Keap?
Our research does not flag plan-gated capabilities for Keap, but confirm your must-haves against the plan you actually intend to buy.
How do I estimate cost safely?
Must-haves → qualifying plan name → Cost Calculator seats → TCO categories for admin, migration, and training. Do not invent implementation fees or ROI percentages.
Does Keap offer a free trial?
Our snapshot flags a trial on Max Ignite, Max Grow, and Max Scale without a published length — confirm the window on the Keap pricing page.
Is annual billing worth it?
Annual versus monthly is a term and cash-flow choice, not a capability one. While you are still proving adoption, the ability to fail cheaply for one quarter is often worth more than the annual discount.
What should I do next?
Open /pricing/keap/, run the Cost Calculator on your qualifying plan, and read the Keap worth-it guide before signature.
Justify the floor, then pick a tier
Costly assumptions on this ladder
Treating the base as a per-user starter rate
Base plans start at $249/mo annually for two users; additional users are $39/mo each.
Ignoring message allotments
Contact capacity and voice/SMS allotments scale by Max tier; overages apply for texts/voice minutes.
Signing the annual without reading the exit terms
Annual contracts may include a documented early-termination fee ($299) if cancelled before term end.
Before you decide
Bring these questions to every demo
Ask vendors to show the workflow live, not just describe it.
- 1Entry floor tested against your quietest monthIf the floor fails there, the tier comparison never matters.
- 2Licence count written as base-plus-N with message volume beside itTwo growth axes, both of which move your annual figure.
- 3Annual term and exit conditions confirmed in writingThen set a real internal review at month three.
1. Test the floor against your smallest realistic month
Take your quietest month from last year and ask whether the base would have been comfortable in it. If the answer is no, the ladder above is irrelevant. This is the one product in a CRM shortlist where the entry point, not the growth curve, is the decision — so spend your analysis there.
2. Count licences above the two included, and message volume beside them
Write the licence count as "base two plus N", then write your monthly SMS and voice estimate underneath. Those two numbers together produce a realistic annual figure. Most surprised invoices here come from the second number, because message volume grows with campaign ambition rather than headcount.
3. Get the term and exit conditions in writing before signing
Ask explicitly what happens if you cancel mid-term, and keep the answer. A documented early-termination condition is not a reason to walk away, but it is a reason to set a genuine internal review at month three rather than month eleven. Plan the consolidation work in that same fortnight — email, payments, and pipeline moving at once is the effort that earns the floor back.
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Part of CRM hub · Keap review
Related guides
Supporting reading in this topic — not a generic related-posts dump.
- How to Choose the Right CRM for Your BusinessA practical decision framework for picking CRM software: needs, features, size fit, integrations, true cost, adoption, and growth — without vendor hype.
- CRM Pricing Guide: How Plans, Seats, and Add-Ons Really WorkLearn CRM pricing models — per-seat tiers, feature gates, add-ons, and annual vs monthly — with bands and qualifiers, then estimate with the Cost Calculator.
- CRM ROI Guide: Justify Value Without Fake PercentagesFrame CRM return as observable operational gains tied to 90-day outcomes — time saved, fewer dropped leads, cleaner forecasts — without inventing ROI percentages.
- CRM Total Cost Guide: See Beyond Per-Seat SubscriptionMap CRM total cost categories — subscription, admin time, migration, training, add-ons, and switching risk — without inventing dollar totals.
- Is Keap Worth It? Fit Scenarios Before You BuyDecide if Keap is worth it for your team — fit scenarios, tradeoffs, and when to keep looking — without invented ROI percentages.
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