HubSpot vs Insightly
Compare HubSpot and Insightly on features, pricing, and buyer fit using the same researched criteria.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between HubSpot and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
HubSpot is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
HubSpot vs Insightly at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useInsightly
HubSpot
Insightly
- Pipeline managementHubSpot
HubSpot
Insightly
- Sales automationHubSpot
HubSpot
Insightly
- Email capabilitiesHubSpot
HubSpot
Insightly
- ReportingHubSpot
HubSpot
Insightly
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → HubSpot
Best for pipeline management
HubSpot leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for sales automation
HubSpot leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for email capabilities
HubSpot leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for ease of use
Stronger coverage across mobile app, contact management. editorial scores are close (7/10 vs 7/10).
- → Insightly
Best for administration
Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
HubSpot winsHubSpot
HubSpot leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails HubSpot on this criterion
Email capabilities
HubSpot winsHubSpot
HubSpot leads on email capabilities (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails HubSpot on this criterion
Sales automation
HubSpot winsHubSpot
HubSpot leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails HubSpot on this criterion
Reporting
HubSpot winsHubSpot
HubSpot leads on reporting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails HubSpot on this criterion
Value for money
HubSpot winsHubSpot
Better for value for money
Insightly
Trails HubSpot on this criterion
Which should you choose?
Choose HubSpot if
- Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
- Professional/Enterprise hubs and suite breadth scale with multi-team GTM
- SSO, custom objects, field-level permissions, and Enterprise hub seats are documented
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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