Affinity overall score 6.7/10 from equal-weight CRM criteria. Essential $2000, Scale $2300, Advanced $2700 per user/year. Enterprise custom quote.
Starting price
$166.67/user/month
Free plan
No
Free trial
No
Best for
Venture capital and private equity relationship teams
SoftwareGlimpse review
6.7/10
Average
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
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Official vendor tutorial
Product screenshots coming soon
We only publish verified captures from Affinity's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.
SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.
SoftwareGlimpse teaching placeholder for Affinity pipeline concepts.
Teaching asset path — not a fabricated vendor UI capture; generate/replace with approved teaching art.
https://www.affinity.co · Checked 2026-08-16
Affinity: Choose Affinity when private capital relationship CRM is the primary need and annual seat budgets allow. Scores reflect first-party research as of 2026-08-16 — not hands-on product testing.
Bottom line
Essential $2000, Scale $2300, Advanced $2700 per user/year. Enterprise custom quote.
| Affinity(this review) | ACT! | Agile CRM | Apptivo | Attio | |
|---|---|---|---|---|---|
| Starting price | $166.67/user/month | Custom quote | $8.99/user/month | $15.00/user/month | $0.00/user/month |
| Free plan | No | No | Yes | No | Yes |
| Free trial | No | Yes | No | Yes | Yes |
Pipeline management
Track deals through stages, keep ownership clear, and see where opportunities stall.
Explore use case →Contact management
Keep people, companies, and interaction history in one searchable system.
Explore use case →Reporting
Forecast and pipeline reporting managers can trust without spreadsheet rebuilds.
Explore use case →Account management
Own post-sale accounts with stakeholders, renewals, and expansion opportunities in one place.
Explore use case →Complex sales processes
Coordinate multi-stakeholder deals with stages, approvals, and shared buying-group context.
Explore use case →Customer follow-up
Never drop promised next steps — tasks, reminders, and history attached to the right record.
Explore use case →Affinity may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
Interactive helpers use recommendation criteria — affiliate status never changes outcomes.
