HubSpot Review
CRM SOFTWAREHubSpot is a strong freemium CRM platform choice when you want free core CRM with suite upside. Scores reflect live first-party research — not hands-on product testing.
Starting price
$15.00/user/month
Free plan
Yes
Free trial
14 days
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
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SoftwareGlimpse review
7.8/10
Good
- Ease of use7
- Pipeline management8
- Sales automation8
- Email capabilities8
- Reporting8
- Customization8
HubSpot plans & pricing
Primary cards use Free CRM + Smart CRM/Customer Platform ladder from /products/crm (Starter $15*/seat/mo promo, Professional $50, Enterprise $75). Catalog Smart CRM Starter list is $20. Separate Sales Hub ladder: Free $0; Starter $20 list ($10 promo on marketing); Professional $100/seat/mo on catalog and the Sales product page; Enterprise $150/seat/mo billed annually per catalog. HubSpot’s Sales pricing page also shows Professional $90/mo/seat billed annually vs $100 monthly, with required Professional onboarding of $1,500. Amounts are USD per seat per month as published; confirm live checkout for annual vs monthly commit. Onboarding fees apply on some Professional/Enterprise hub purchases per catalog.
Free CRM
$0.00
Free plan
- Solo/founders validating CRM habits
- Teams not ready to pay for seats
Starter (Smart CRM / Customer Platform)
$15.00
per user / month
- Everything in Free CRM, plus:
- Small teams outgrowing Free CRM
Professional (Smart CRM / Customer Platform)
$50.00
per user / month
- Everything in Starter (Smart CRM / Customer Platform), plus:
- Growing teams needing scoring and custom reporting
Enterprise (Smart CRM / Customer Platform)
$75.00
per user / month
- Everything in Professional (Smart CRM / Customer Platform), plus:
- Larger orgs needing governance
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Rough monthly and annual cost for HubSpot based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $0.00
- Annual
- $0.00
HubSpot pricing compared
| Metric | HubSpot | ACT! | Affinity | Agile CRM | Apptivo |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | Custom quote | $166.67/user/month | $8.99/user/month | $15.00/user/month |
| Free plan | Yes | No | No | Yes | No |
| Free trial | Yes | Yes | No | No | Yes |