HubSpot Review

CRM SOFTWARE

HubSpot is a strong freemium CRM platform choice when you want free core CRM with suite upside. Scores reflect live first-party research — not hands-on product testing.

Last updated 2026-08-15Independent editorial review

Starting price
$15.00/user/month
Free plan
Yes
Free trial
14 days
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later

Visit HubSpot

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SoftwareGlimpse review

7.8/10

Good

Ease of use7
Pipeline management8
Sales automation8
Email capabilities8
Reporting8
Customization8

How we score →

All features

17 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

Contact management
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse teaching diagram: how HubSpot pipelines move deals through stages.
Screenshot source ↗
Lead management
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse teaching diagram: how HubSpot pipelines move deals through stages.
Screenshot source ↗
Pipeline management
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
What the demo shows
lead capture and prospecting workspace entry points
qualification and deal progression in Sales Hub
assignment and follow-up activity patterns HubSpot trains users on
setup entry points and default sales workspace concepts
Source: Official HubSpot
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor tutorial
The Official HubSpot Sales Hub Tutorial
Lead management workflow — capture through assignment and follow-up
What this shows
lead capture and prospecting workspace entry points
qualification and deal progression in Sales Hub
assignment and follow-up activity patterns HubSpot trains users on
setup entry points and default sales workspace concepts
• lead capture and prospecting workspace entry points
• qualification and deal progression in Sales Hub
• assignment and follow-up activity patterns HubSpot trains users on
Deal management
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Sales Hub deal scores UI creative.
Screenshot source ↗
Custom fields
Starter (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter (Smart CRM / Customer Platform)
Required fields called out from Starter on CRM marketing ladder.
Included in
– Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Official CRM use-case creative: make sense of customer data.
Screenshot source ↗
Custom pipelines
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Official CRM use-case creative: make sense of customer data.
Screenshot source ↗
Email sync
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Catalog documents email scheduling/tracking in Sales Hub free tools and paid seats.
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Email sequences
Starter (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter (Smart CRM / Customer Platform)
Included in
– Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Workflow automation
Starter (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter (Smart CRM / Customer Platform)
Included in
– Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse teaching diagram: how HubSpot sales automation triggers actions from deal and lead events.
Screenshot source ↗
Sales automation
Starter (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter (Smart CRM / Customer Platform)
Included in
– Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
What the demo shows
HubSpot Sales product demo
sales workflow surfaces as presented by HubSpot Marketing
Source: Official HubSpot Marketing
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor video
How to use HubSpot Sales [Demo]
What this shows
HubSpot Sales product demo
sales workflow surfaces as presented by HubSpot Marketing
• HubSpot Sales product demo
• sales workflow surfaces as presented by HubSpot Marketing
Reporting
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Forecasting
Professional (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Professional (Smart CRM / Customer Platform)
AI-powered forecasting called out on Sales Hub Professional marketing.
Limitations
May require a higher plan than the entry tier
Included in
– Free CRM
– Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Lead scoring
Professional (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Professional (Smart CRM / Customer Platform)
Limitations
May require a higher plan than the entry tier
Included in
– Free CRM
– Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse teaching diagram: how HubSpot lead management captures, qualifies, and converts leads.
Screenshot source ↗
AI assistance
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Breeze Assistant on Free; Prospecting Agent marketed on Sales Hub.
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Integrations
Free CRM
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free CRM
Included in
✓ Free CRM
✓ Starter (Smart CRM / Customer Platform)
✓ Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Single sign-on
Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Enterprise (Smart CRM / Customer Platform)
Single sign-on and field-level permissions documented on Enterprise CRM product materials.
Limitations
May require a higher plan than the entry tier
Included in
– Free CRM
– Starter (Smart CRM / Customer Platform)
– Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)
Role permissions
Enterprise (Smart CRM / Customer Platform)
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Enterprise (Smart CRM / Customer Platform)
Field-level permissions documented alongside SSO on Enterprise materials.
Limitations
May require a higher plan than the entry tier
Included in
– Free CRM
– Starter (Smart CRM / Customer Platform)
– Professional (Smart CRM / Customer Platform)
✓ Enterprise (Smart CRM / Customer Platform)

Filter features

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HubSpot feature summary

Total features: 17
Features with demo: 2
In Free CRM: 9
In Starter (Smart CRM / Customer Platform): 13
In Professional (Smart CRM / Customer Platform): 15
In Enterprise (Smart CRM / Customer Platform): 17

Top strengths

True free forever CRM (no credit card) with contact management, deal pipelines, reporting, and Breeze Assistant
Clear Customer Platform seat ladder (Starter/Professional/Enterprise) documented on CRM marketing + catalog
Sales Hub depth: sequences, playbooks, forecasting, prospecting AI, and deal analytics
Suite breadth across marketing, sales, and service on one Smart CRM system of record
Marketplace-centric integration story for connecting the wider stack

Quick facts

Starting price: $15.00/user/month
Free plan: Yes
Free trial: 14 days
Best for: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Company size: SMB → Mid-market → Enterprise
Company: HubSpot

View full HubSpot profile →

View pricing

All features

Contact management

Lead management

Pipeline management

The Official HubSpot Sales Hub Tutorial

What this shows

Deal management

Custom fields

Custom pipelines

Email sync

Email sequences

Workflow automation

Sales automation

How to use HubSpot Sales [Demo]

What this shows

Reporting

Forecasting

Lead scoring

AI assistance

Integrations

Single sign-on

Role permissions