Apollo.io Review
SALES INTELLIGENCE SOFTWAREApollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.
Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams
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SoftwareGlimpse review
6.9/10
Average
- Ease of use7
- Pipeline management5
- Sales automation8
- Email capabilities8
- Reporting7
- Customization6
Best Apollo.io alternatives
Alternatives are drawn from the product graph and editorial comparisons — not paid placements.
Lusha
Pick based on whether sequences are in-scope.
From Custom quote
You mainly need contact data enrichment
RocketReach
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
From $34.00/user/month
Amplemarket
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
From $600.00/user/month
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
From $29.00/user/month
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
Pricing coverage pending
Cognism
Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.
Pricing coverage pending
LinkedIn Sales Navigator
LinkedIn’s AI-powered B2B sales tool for network prospecting, Buyer Intent, and InMail — Core from US$119.99/mo; Advanced Plus for CRM sync.
Pricing coverage pending
Alternatives comparison at a glance
| Product | Starting price | Free plan | Free trial |
|---|---|---|---|
| Apollo.io | $49.00/user/month | Yes | Yes |
| Lusha | Custom quote | Yes | No |
| RocketReach | $34.00/user/month | Yes | Yes |
| Amplemarket | $600.00/user/month | No | Yes |
| Closely | $29.00/user/month | No | Yes |
| ZoomInfo | — | No | No |
| Cognism | — | No | No |
| LinkedIn Sales Navigator | — | No | No |
How we choose alternatives
Based on our recommendations
Alternatives come from product relationships and documented capability overlap.
Focused on your needs
We highlight when another tool fits a different workflow better.
Independently evaluated
Affiliate relationships never decide who appears here.