How much does Apollo.io cost?

Apollo’s pricing page publishes Free ($0), Basic ($49/month), Professional ($99/month), and Enterprise (contact sales) in USD schema.org offers. Credits and fair-use rules also affect total cost — confirm on Apollo’s site.

Apollo includes deals/pipeline-style tracking, but it is primarily a sales intelligence and engagement platform. Buyers needing pipeline-first CRM should compare dedicated CRMs.

Does Apollo have a free plan?

Yes. Apollo documents a Free plan with core free features and limited data access.

Is this a hands-on SoftwareGlimpse lab review?

No. This review is approved based on first-party Apollo pricing and product research, not hands-on testing.

Apollo.io Review

SALES INTELLIGENCE SOFTWARE

Apollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams

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SoftwareGlimpse review

6.9/10

Average

Ease of use7
Pipeline management5
Sales automation8
Email capabilities8
Reporting7
Customization6

How we score →

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FAQ answers are based on verified research from official sources and are reviewed regularly for accuracy. Last updated: 2026-08-15.