Apollo.io Review

SALES INTELLIGENCE SOFTWARE

Apollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams

Visit Apollo.io

View pricing

Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure

SoftwareGlimpse review

6.9/10

Average

Ease of use7
Pipeline management5
Sales automation8
Email capabilities8
Reporting7
Customization6

How we score →

Apollo.io vs top Sales Intelligence

Detailed head-to-head comparisons to help you choose the right option.

Apollo.io vs Lusha

Pick based on whether sequences are in-scope.

You want data plus sequencing in one platform

View comparison →

Apollo.io vs RocketReach

B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.

Features comparison
Pricing & plans

View comparison →

Apollo.io vs Amplemarket

AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.

Features comparison
Pricing & plans

View comparison →

Apollo.io vs Closely

LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.

Features comparison
Pricing & plans

View comparison →

Apollo.io vs ZoomInfo

Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.

Features comparison
Pricing & plans

View comparison →

Apollo.io vs Cognism

Compliance-first B2B sales intelligence with phone-verified Diamond Data® mobiles, strong EMEA coverage, and CRM enrichment — quote-led Sales Prospecting plans.

Features comparison
Pricing & plans

View comparison →

Compare key capabilities side-by-side

Verified pricing and capability signals only — no invented third-party ratings.

Feature	Apollo.io	Lusha	RocketReach	Amplemarket	Closely
Starting price	$49.00/user/month	Custom quote	$34.00/user/month	$600.00/user/month	$29.00/user/month
Free plan	Yes	Yes	Yes	No	No
Free trial	Yes	No	Yes	Yes	Yes

Key takeaways

Apollo.io

Outbound and growth sales teams

Pipedrive

Visual pipeline CRM is the main job

Lusha

You mainly need contact data enrichment