SoftwareGlimpse

Apollo.io vs Lusha

Apollo.io fits outbound teams consolidating prospecting data and email sequences; Lusha fits teams enriching salesforce/hubspot/pipedrive continuously.

Independently recommendedLast updated Aug 17, 20269 evidence sources21 screenshotsHow we compare
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Stronger overall fit
Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound teams consolidating prospecting data and email sequences
  • • Buyers who want a published free/Basic on-ramp

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
Read review

VS

Our verdict

Our verdict

Apollo.io is the stronger overall fit

Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.

Apollo.io is better for

  • ✓ Prospecting
  • ✓ Email outreach
  • ✓ Value for money

Tie

  • • Ease of use
  • • Contact data
  • • Integrations

Choose Apollo.io if: Outbound teams consolidating prospecting data and email sequences

Choose Lusha if: Teams enriching Salesforce/HubSpot/Pipedrive continuously

See detailed comparison ↓
Lusha logo

Lusha

5.6/10

B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.

Best for

  • • Teams enriching Salesforce/HubSpot/Pipedrive continuously
  • • Buyers who need signals and verified contacts as a CRM layer

Free plan available

Visit Lusha
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Apollo.io if…

  • Outbound teams consolidating prospecting data and email sequences
  • Buyers who want a published free/Basic on-ramp
  • You prioritize prospecting
  • You prioritize email outreach

Choose Lusha if…

  • Teams enriching Salesforce/HubSpot/Pipedrive continuously
  • Buyers who need signals and verified contacts as a CRM layer

Overall recommendation

Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.

Key trade-off

Apollo.io's clearest edge is prospecting.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useTieApollo.io and Lusha are close on ease-of-use (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Contact dataTieApollo.io and Lusha are close on contact-data (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
ProspectingApollo.io winsApollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email outreachApollo.io winsApollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsTieApollo.io and Lusha are close on integrations (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueApollo.io winsApollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureApollo.ioLusha
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementModerateModerate
Deal managementModerateModerate

Sales engagement

FeatureApollo.ioLusha
Email syncNot evidencedStrong
Email trackingStrongNot evidenced
Email sequencesStrongStrong
Call functionalityStrongModerate
Workflow automationStrongStrong
Sales automationStrongStrong
Lead scoringNot evidencedStrong

Reporting

FeatureApollo.ioLusha
ReportingStrongStrong
ForecastingNot evidencedLimited

Platform

FeatureApollo.ioLusha
IntegrationsStrongStrong
Custom fieldsNot evidencedModerate
Custom pipelinesNot evidencedLimited
Mobile appStrongNot evidenced
AI assistanceStrongStrong

Additional capabilities

FeatureApollo.ioLusha
ProspectingStrongStrong
Data enrichmentStrongStrong
Contact dataStrongStrong
CRM syncStrongStrong
List buildingStrongStrong
Data exportStrongStrong
Email outreachStrongStrong
Meeting schedulingNot evidencedModerate

Pricing comparison

Pricing evidence last checked Sep 7, 2026.

Apollo.io logo

Apollo.io

From $49.00/user/mo

Free plan availableFree trial available
  • Free$0.00/user/mo
  • Basic$49.00/user/mo
  • Professional$99.00/user/mo
  • EnterpriseCustom
Lusha logo

Lusha

Free plan availableNo free trial evidenced
  • Free$0.00/user/mo
  • StarterCustom
  • ProCustom
  • PremiumCustom
  • ScaleCustom

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsApollo.ioLusha
5~$245.00/mo (5 × starting seat)—
10~$490.00/mo (10 × starting seat)—
25~$1,225.00/mo (25 × starting seat)—
50~$2,450.00/mo (50 × starting seat)—

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Apollo publishes Free/Basic/Professional seats (Basic from $49/month in first-party research). Lusha paid USD list prices were not verified from lusha.com/pricing in this research pass. Confirm current credit packaging on vendor sites.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Apollo.io

    Best for prospecting

    Apollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Apollo.io

    Best for email outreach

    Apollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Apollo.io

    Best for value for money

    Apollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Apollo.io vs Lusha — not generic category copy.

  • Contact data

    Tie

    Apollo.io and Lusha are close on contact data. Apollo.io and Lusha are close on contact-data (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing. Feature evidence also diverges on Call functionality (Apollo.io: Strong; Lusha: Moderate).

  • Prospecting

    Apollo.io ahead

    On prospecting, Apollo.io is ahead. Apollo.io: Apollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Apollo.io on this criterion.

  • Email outreach

    Apollo.io ahead

    On email outreach, Apollo.io is ahead. Apollo.io: Apollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Apollo.io on this criterion.

  • Integrations

    Tie

    Apollo.io and Lusha are close on integrations. Apollo.io and Lusha are close on integrations (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Value for money

    Apollo.io ahead

    On value for money, Apollo.io is ahead. Apollo.io: Apollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Apollo.io on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Apollo.io logo

Apollo.io

Pros

  • Stronger on prospecting
  • Stronger on email outreach
  • Stronger on value for money
Lusha logo

Lusha

Cons

  • Trails on prospecting
  • Trails on email outreach
  • Trails on value for money

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Apollo.io

  • Comparable ease of use to Lusha

Lusha

  • Comparable ease of use to Apollo.io

Integrations

Overlaps and exclusives from product integration data when available.

Apollo.io: Strong. Lusha: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Apollo.io if…

  • Your primary fit looks closer to: Teams enriching Salesforce/HubSpot/Pipedrive continuously
  • Your primary fit looks closer to: Buyers who need signals and verified contacts as a CRM layer

Don't choose Lusha if…

  • You need Apollo.io's stronger prospecting more than Lusha's strengths
  • You need Apollo.io's stronger email outreach more than Lusha's strengths
  • You need Apollo.io's stronger value for money more than Lusha's strengths
  • Your primary fit looks closer to: Outbound teams consolidating prospecting data and email sequences

Alternatives worth considering

When neither product is the right fit.

  • RocketReach logoRocketReach

    B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.

  • Amplemarket logoAmplemarket

    AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.

  • Closely logoClosely

    LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.

  • ZoomInfo logoZoomInfo

    Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.

Final verdict

Scenario-level close — not a repeat of the intro.

Apollo.io wins when…

Outbound teams consolidating prospecting data and email sequences

Lusha wins when…

Teams enriching Salesforce/HubSpot/Pipedrive continuously

  • Best for prospectingApollo.io
  • Best for email outreachApollo.io
  • Best for value for moneyApollo.io

Which one should you choose?

Choose Apollo.io if:

  • Outbound teams consolidating prospecting data and email sequences
  • Buyers who want a published free/Basic on-ramp

Choose Lusha if:

  • Teams enriching Salesforce/HubSpot/Pipedrive continuously
  • Buyers who need signals and verified contacts as a CRM layer

Product screenshots

Real product UI from our media library — no placeholders.

Apollo.io

  • Apollo product interface overview from the official homepage.
  • Outbound prospecting product view from Apollo homepage.
  • Inbound engagement product view from Apollo homepage.
  • Data enrichment product view from Apollo homepage.

Lusha

  • Official Lusha documentation screenshot.
  • Official Lusha documentation screenshot.
  • Official Lusha documentation screenshot.
  • Official Lusha documentation screenshot.

FAQ

Is Apollo.io better than Lusha?
Apollo.io is the stronger overall fit. Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.
Which sales intelligence fits which team?
Apollo.io: Outbound teams consolidating prospecting data and email sequences Lusha: Teams enriching Salesforce/HubSpot/Pipedrive continuously
Does Apollo.io or Lusha have a free plan?
Apollo.io: Free plan available. Lusha: Free plan available.
How does Apollo.io vs Lusha pricing compare?
Apollo.io starts from $49.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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