Apollo.io vs Lusha
Compare Apollo.io and Lusha on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound teams consolidating prospecting data and email sequences
- • Buyers who want a published free/Basic on-ramp
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.
Apollo.io is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Tie
- • Ease of use
- • Contact data
- • Integrations
Choose Apollo.io if: Outbound teams consolidating prospecting data and email sequences
Choose Lusha if: Teams enriching Salesforce/HubSpot/Pipedrive continuously
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • Teams enriching Salesforce/HubSpot/Pipedrive continuously
- • Buyers who need signals and verified contacts as a CRM layer
Free plan available
Apollo.io vs Lusha at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Apollo.io
Lusha
- Contact dataTie
Apollo.io
Lusha
- ProspectingApollo.io
Apollo.io
Lusha
- Email outreachApollo.io
Apollo.io
Lusha
- IntegrationsTie
Apollo.io
Lusha
Which sales intelligence is better for you?
Quick picks based on fit — not a universal ranking.
- → Apollo.io
Best for prospecting
Apollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apollo.io
Best for email outreach
Apollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apollo.io
Best for value for money
Apollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Contact data
TieApollo.io
Apollo.io and Lusha are close on contact-data (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Lusha
Apollo.io and Lusha are close on contact-data (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Prospecting
Apollo.io winsApollo.io
Apollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Lusha
Trails Apollo.io on this criterion
Email outreach
Apollo.io winsApollo.io
Apollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Lusha
Trails Apollo.io on this criterion
Integrations
TieApollo.io
Apollo.io and Lusha are close on integrations (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Lusha
Apollo.io and Lusha are close on integrations (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Apollo.io winsApollo.io
Apollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Lusha
Trails Apollo.io on this criterion
Which should you choose?
Choose Apollo.io if
- Outbound teams consolidating prospecting data and email sequences
- Buyers who want a published free/Basic on-ramp
Choose Lusha if
- Teams enriching Salesforce/HubSpot/Pipedrive continuously
- Buyers who need signals and verified contacts as a CRM layer
Related comparisons
Alternatives to consider
RocketReach
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
Amplemarket
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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