Lusha fits teams that need accurate B2B contacts and CRM enrichment more than a deal board. Free exists; paid Starter–Scale prices were not verified from the live pricing page in this pass. Scores reflect first-party docs research, not hands-on lab testing.
Starting price
Custom quote
Free plan
Yes
Free trial
No
Best for
SDR/BDR teams needing verified emails/dials and enrichment
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SoftwareGlimpse review
5.6/10
Average
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
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Official vendor video
How Lusha presents prospect search and contact discovery in one workspace.
Verified captures from Lusha's product interface.
Official Lusha documentation screenshot.
Official docs asset (Intercom CDN)
https://docs.lusha.com/user-guide/getting-started-with-engage/what-is-lusha-engage · Checked 2026-08-13
SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.
SoftwareGlimpse teaching diagram: how Lusha contact management keeps people and companies actionable.
SoftwareGlimpse original teaching diagram — grounded in official product concepts; not a vendor UI capture
https://www.lusha.com/knowledge/ · Checked 2026-08-15
Lusha is a strong B2B contact-data and enrichment layer with Engage sequences and CRM sync — not a pipeline CRM. Score it as sales intelligence plugged into your CRM of record. This review is based on first-party Lusha documentation — not hands-on product testing. Public dollar pricing was not verified from lusha.com/pricing during research.
Bottom line
Five plans (Free, Starter, Pro, Premium, Scale) on a credit model per Lusha docs. Paid plan USD list prices not verified here — treat as contact-sales/verify-on-site. Free plan available.
| Lusha(this review) | Apollo.io | RocketReach | Cognism | ZoomInfo | |
|---|---|---|---|---|---|
| Starting price | Custom quote | $49.00/user/month | $34.00/user/month | Custom quote | Custom quote |
| Free plan | Yes | Yes | Yes | No | No |
| Free trial | No | Yes | Yes | No | Yes |
Contact management
Keep people, companies, and interaction history in one searchable system.
Explore use case →Prospecting
Find and prioritize accounts and contacts before the first conversation.
Explore use case →Lusha may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
