How much does Apollo.io cost?

Apollo’s pricing page publishes Free ($0), Basic ($49/month), Professional ($99/month), and Enterprise (contact sales) in USD schema.org offers. Credits and fair-use rules also affect total cost — confirm on Apollo’s site.

Apollo includes deals/pipeline-style tracking, but it is primarily a sales intelligence and engagement platform. Buyers needing pipeline-first CRM should compare dedicated CRMs.

Does Apollo have a free plan?

Yes. Apollo documents a Free plan with core free features and limited data access.

Is this a hands-on SoftwareGlimpse lab review?

No. This review is approved based on first-party Apollo pricing and product research, not hands-on testing.

Apollo.io Review

Name: Apollo AI Assistant: Run Your Entire Outbound Workflow with AI
Description: How Apollo presents an AI-assisted outbound workflow from research through outreach.

SALES INTELLIGENCE SOFTWARE

Apollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams

Visit Apollo.io

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SoftwareGlimpse review

6.9/10

Average

Ease of use7
Pipeline management5
Sales automation8
Email capabilities8
Reporting7
Customization6

How we score →

By Lee M.FounderReviewed 15 Aug 2026

See Apollo.io in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

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Official vendor video

Apollo AI Assistant: Run Your Entire Outbound Workflow with AI

How Apollo presents an AI-assisted outbound workflow from research through outreach.

What this shows

Apollo AI Assistant surfaces as shown in the official product demo
Outbound workflow layout Apollo markets for GTM teams
Prospecting and sequence entry points as presented by Apollo

Pricing

USD offers from Apollo pricing page JSON-LD (Aug 2026): Free $0; Basic $49/month; Professional $99/month; Enterprise contact sales. Prices appear as monthly seat offers in schema; credit bundles/fair-use rules also apply. Verify current seat+credit math on apollo.io/pricing.Full pricing details →

Free
$0.00
Free plan
Core free features including limited access to email/phone data per Free plan messaging.
Try Apollo.io
Basic
$49.00
per user / month
Try Apollo.io
Professional
Most popular
$99.00
per user / month
Try Apollo.io
Enterprise
Custom
Contact sales
Custom pricing; advanced security/governance/API access via sales.
Try Apollo.io

Product screenshots

Verified captures from Apollo.io's product interface.

Apollo product interface overview from the official homepage.

Official Apollo marketing UI asset

https://www.apollo.io/ · Checked 2026-08-13

How Apollo.io works

SoftwareGlimpse teaching diagrams grounded in product concepts — not vendor UI screenshots.

Apollo.io lead management teaching diagram

SoftwareGlimpse teaching diagram: how Apollo.io lead management captures, qualifies, and converts leads.

SoftwareGlimpse original teaching diagram — grounded in official product concepts; not a vendor UI capture

https://www.apollo.io/ · Checked 2026-08-15

Our verdict

Apollo.io is a strong sales intelligence and engagement platform for outbound teams that need B2B data, sequencing, and enrichment — with only secondary deal/pipeline CRM depth. Basic ($49) and Professional ($99) are the published paid rungs; Enterprise is custom. This review is based on first-party product and pricing research — not hands-on product testing.