Apollo.io vs Closely
Compare Apollo.io and Closely on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Closely. Choose Apollo.io when Outbound and growth sales teams. Choose Closely when B2B outbound teams automating LinkedIn + email. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Email outreach
- ✓ Value for money
Closely is better for
- ✓ Prospecting
Tie
- • Ease of use
- • Integrations
Choose Apollo.io if: Outbound and growth sales teams
Choose Closely if: B2B outbound teams automating LinkedIn + email
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
Apollo.io vs Closely at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Apollo.io
Closely
- Contact dataDepends
Apollo.io
Closely
- ProspectingClosely
Apollo.io
Closely
- Email outreachApollo.io
Apollo.io
Closely
- IntegrationsTie
Apollo.io
Closely
Which sales intelligence is better for you?
Quick picks based on fit — not a universal ranking.
- → Apollo.io
Best for email outreach
Apollo.io leads on email outreach (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apollo.io
Best for value for money
Better for value for money
- → Closely
Best for prospecting
Stronger coverage across prospecting, lead scoring, data enrichment.
The biggest differences
Where the products diverge most clearly on verified criteria.
Contact data
DependsApollo.io
Apollo.io vs Closely on contact data is not a scored universal winner in current research — choose by job fit.
Closely
Apollo.io vs Closely on contact data is not a scored universal winner in current research — choose by job fit.
Prospecting
Closely winsApollo.io
Trails Closely on this criterion
Closely
Stronger coverage across prospecting, lead scoring, data enrichment.
Email outreach
Apollo.io winsApollo.io
Apollo.io leads on email outreach (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Closely
Trails Apollo.io on this criterion
Integrations
TieApollo.io
Apollo.io and Closely are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Closely
Apollo.io and Closely are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Apollo.io winsApollo.io
Better for value for money
Closely
Trails Apollo.io on this criterion
Which should you choose?
Choose Apollo.io if
- Outbound and growth sales teams
- RevOps teams consolidating data + engagement
- Buyers who need prospecting more than classic CRM boards
Choose Closely if
- B2B outbound teams automating LinkedIn + email
- Agencies needing white-label outreach infrastructure
- Teams that want transparent mid-market automation pricing
Related comparisons
Alternatives to consider
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
RocketReach
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
Amplemarket
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
ZoomInfo
Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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