SoftwareGlimpse

Apollo.io vs Reply.io

Apollo.io fits teams that want a free tier before buying; Reply.io fits sdr teams running true multichannel cadences.

Independently recommendedLast updated Aug 17, 20267 evidence sources17 screenshotsHow we compare
Compare another
Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Teams that want a free tier before buying
  • • Buyers prioritizing prospecting database breadth

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
Read review

VS

Our verdict

Our verdict

Reply.io is the stronger overall fit

Apollo is stronger when free-tier evaluation and prospecting database depth matter; Reply is stronger when multichannel sequences (email/LinkedIn/calls/SMS/WhatsApp) and AI outreach are the core job.

Apollo.io is better for

  • ✓ Contact data

Reply.io is better for

  • ✓ Email outreach
  • ✓ Integrations

Tie

  • • Ease of use
  • • Prospecting
  • • Value for money

Choose Apollo.io if: Teams that want a free tier before buying

Choose Reply.io if: SDR teams running true multichannel cadences

See detailed comparison ↓
Stronger overall fit
Reply.io logo

Reply.io

7.6/10

AI sales engagement platform for multichannel outbound across email, LinkedIn, calls, SMS, and WhatsApp with built-in B2B data.

Best for

  • • SDR teams running true multichannel cadences
  • • Agencies needing multichannel + AI SDR packaging

Starting from $49.00/user/mo

No free plan

Visit Reply.io
Read review

Quick verdict

Start here — then dig into the evidence below.

Choose Apollo.io if…

  • Teams that want a free tier before buying
  • Buyers prioritizing prospecting database breadth
  • You prioritize contact data

Choose Reply.io if…

  • SDR teams running true multichannel cadences
  • Agencies needing multichannel + AI SDR packaging
  • You prioritize email outreach
  • You prioritize integrations

Overall recommendation

Apollo is stronger when free-tier evaluation and prospecting database depth matter; Reply is stronger when multichannel sequences (email/LinkedIn/calls/SMS/WhatsApp) and AI outreach are the core job.

Key trade-off

Apollo.io trades toward contact data; Reply.io trades toward email outreach.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useTieApollo.io and Reply.io are close on ease-of-use (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Contact dataApollo.io winsApollo.io leads on contact-data (8/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
ProspectingTieApollo.io and Reply.io are close on prospecting (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email outreachReply.io winsReply.io leads on email-outreach (8/10 vs 9/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsReply.io winsReply.io leads on integrations (7/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.
ValueTieApollo.io and Reply.io are close on value-for-money (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureApollo.ioReply.io
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementModerateNot evidenced
Deal managementModerateNot evidenced

Sales engagement

FeatureApollo.ioReply.io
Email trackingStrongNot evidenced
Email sequencesStrongStrong
Call functionalityStrongNot evidenced
Workflow automationStrongNot evidenced
Sales automationStrongNot evidenced
Lead scoringNot evidencedModerate

Reporting

FeatureApollo.ioReply.io
ReportingStrongStrong

Platform

FeatureApollo.ioReply.io
IntegrationsStrongNot evidenced
Mobile appStrongNot evidenced
AI assistanceStrongStrong

Additional capabilities

FeatureApollo.ioReply.io
ProspectingStrongNot evidenced
Data enrichmentStrongNot evidenced
Contact dataStrongStrong
CRM syncStrongStrong
List buildingStrongStrong
Data exportStrongNot evidenced
Email outreachStrongStrong
Meeting schedulingNot evidencedModerate

Pricing comparison

Pricing evidence last checked Sep 7, 2026.

Apollo.io logo

Apollo.io

From $49.00/user/mo

Free plan availableFree trial available
  • Free$0.00/user/mo
  • Basic$49.00/user/mo
  • Professional$99.00/user/mo
  • EnterpriseCustom
Reply.io logo

Reply.io

From $49.00/user/mo

No free planFree trial available
  • Email Volume$49.00/user/mo
  • Multichannel$89.00/user/mo
  • Jason AI SDRCustom
  • AgencyCustom

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsApollo.ioReply.io
5~$245.00/mo (5 × starting seat)~$245.00/mo (5 × starting seat)
10~$490.00/mo (10 × starting seat)~$490.00/mo (10 × starting seat)
25~$1,225.00/mo (25 × starting seat)~$1,225.00/mo (25 × starting seat)
50~$2,450.00/mo (50 × starting seat)~$2,450.00/mo (50 × starting seat)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Apollo publishes Free/Basic/Professional; Reply publishes Email Volume from $49/user/mo and Multichannel from $89/user/mo (first-party figures — reconfirm on reply.io/pricing).

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Apollo.io

    Best for contact data

    Apollo.io leads on contact-data (8/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Reply.io

    Best for email outreach

    Reply.io leads on email-outreach (8/10 vs 9/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Reply.io

    Best for integrations

    Reply.io leads on integrations (7/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Apollo.io vs Reply.io — not generic category copy.

  • Contact data

    Apollo.io ahead

    On contact data, Apollo.io is ahead. Apollo.io: Apollo.io leads on contact-data (8/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.. Reply.io: Trails Apollo.io on this criterion.

  • Prospecting

    Tie

    Apollo.io and Reply.io are close on prospecting. Apollo.io and Reply.io are close on prospecting (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Email outreach

    Reply.io ahead

    On email outreach, Reply.io is ahead. Apollo.io: Trails Reply.io on this criterion. Reply.io: Reply.io leads on email-outreach (8/10 vs 9/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Integrations

    Reply.io ahead

    On integrations, Reply.io is ahead. Apollo.io: Trails Reply.io on this criterion. Reply.io: Reply.io leads on integrations (7/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Tie

    Apollo.io and Reply.io are close on value for money. Apollo.io and Reply.io are close on value-for-money (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Apollo.io logo

Apollo.io

Pros

  • Stronger on contact data

Cons

  • Trails on email outreach
  • Trails on integrations
Reply.io logo

Reply.io

Pros

  • Stronger on email outreach
  • Stronger on integrations

Cons

  • Trails on contact data

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Apollo.io

  • Comparable ease of use to Reply.io

Reply.io

  • Comparable ease of use to Apollo.io

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Apollo.io if…

  • You need Reply.io's stronger email outreach more than Apollo.io's strengths
  • You need Reply.io's stronger integrations more than Apollo.io's strengths
  • Your primary fit looks closer to: SDR teams running true multichannel cadences
  • Your primary fit looks closer to: Agencies needing multichannel + AI SDR packaging

Don't choose Reply.io if…

  • You need Apollo.io's stronger contact data more than Reply.io's strengths
  • Your primary fit looks closer to: Teams that want a free tier before buying
  • Your primary fit looks closer to: Buyers prioritizing prospecting database breadth

Alternatives worth considering

When neither product is the right fit.

  • Lusha logoLusha

    B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.

  • RocketReach logoRocketReach

    B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.

  • Amplemarket logoAmplemarket

    AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.

  • Closely logoClosely

    LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.

Final verdict

Scenario-level close — not a repeat of the intro.

Apollo.io wins when…

Teams that want a free tier before buying

Reply.io wins when…

SDR teams running true multichannel cadences

  • Best for contact dataApollo.io
  • Best for email outreachReply.io
  • Best for integrationsReply.io

Which one should you choose?

Choose Apollo.io if:

  • Teams that want a free tier before buying
  • Buyers prioritizing prospecting database breadth

Choose Reply.io if:

  • SDR teams running true multichannel cadences
  • Agencies needing multichannel + AI SDR packaging

Product screenshots

Real product UI from our media library — no placeholders.

Apollo.io

  • Apollo product interface overview from the official homepage.
  • Outbound prospecting product view from Apollo homepage.
  • Inbound engagement product view from Apollo homepage.
  • Data enrichment product view from Apollo homepage.

Reply.io

  • Official Reply.io UI: multichannel sequence steps with open-monitor branching.
  • Official Reply.io UI: sequence canvas with follow-ups and move-to-sequence actions.
  • Official Reply.io UI: sequence configuration surfaces from the product demo.
  • Official Reply.io UI: creating a first sequence walkthrough.

FAQ

Is Apollo.io better than Reply.io?
Reply.io is the stronger overall fit. Apollo is stronger when free-tier evaluation and prospecting database depth matter; Reply is stronger when multichannel sequences (email/LinkedIn/calls/SMS/WhatsApp) and AI outreach are the core job.
Which sales intelligence fits which team?
Apollo.io: Teams that want a free tier before buying Reply.io: SDR teams running true multichannel cadences
Does Apollo.io or Reply.io have a free plan?
Apollo.io: Free plan available. Reply.io: No free plan.
How does Apollo.io vs Reply.io pricing compare?
Apollo.io starts from $49.00/user/mo. Reply.io starts from $49.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between Apollo.io and Reply.io?

Use Best sales intelligence software for a shortlist matched to your priorities, or build another side-by-side comparison.

Best sales intelligence softwareCompare another
  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Part of Software comparisons · Sales Intelligence Software hub

Try a decision tool

Interactive helpers use recommendation criteria — affiliate status never changes outcomes.