Apollo.io Review

SALES INTELLIGENCE SOFTWARE

Apollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams

Visit Apollo.io

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SoftwareGlimpse review

6.9/10

Average

Ease of use7
Pipeline management5
Sales automation8
Email capabilities8
Reporting7
Customization6

How we score →

All features

20 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

Contact management
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how Apollo.io lead management captures, qualifies, and converts leads.
Screenshot source ↗
Lead management
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
What the demo shows
Sequence builder and step structure as presented by Apollo
Outbound cadence workflow Apollo markets for sales teams
Source: Official Apollo
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Official vendor tutorial
We Used This 4-Step Apollo Sequence to Generate $10M+ Pipeline
How Apollo sequences structure multi-step outbound outreach.
What this shows
Sequence builder and step structure as presented by Apollo
Outbound cadence workflow Apollo markets for sales teams
• Sequence builder and step structure as presented by Apollo
• Outbound cadence workflow Apollo markets for sales teams
Prospecting
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
Outbound prospecting product view from Apollo homepage.
Screenshot source ↗
Data enrichment
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
Data enrichment product view from Apollo homepage.
Screenshot source ↗
Email sequences
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Email tracking
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Deals tracking view marketed on Apollo homepage.
Screenshot source ↗
Sales automation
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Sales automation and engagement tracking emphasized on paid plans.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how Apollo.io workflow automation applies rules after record changes.
Screenshot source ↗
Workflow automation
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how Apollo.io workflow automation applies rules after record changes.
Screenshot source ↗
Pipeline management
Basic
SoftwareGlimpse assessment: Limited
What it supports
Available with noted limits in current research
Entry point: Basic
Deals UI exists, but Apollo is primarily sales intelligence/engagement rather than pipeline-first CRM.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how Apollo.io lead management captures, qualifies, and converts leads.
Screenshot source ↗
Deal management
Basic
SoftwareGlimpse assessment: Limited
What it supports
Available with noted limits in current research
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Deals tracking view marketed on Apollo homepage.
Screenshot source ↗
Reporting
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
AI assistance
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Call functionality
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Integrations
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Custom/API access emphasized on higher/custom plans.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Mobile app
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
Mobile product visual from Apollo homepage.
Screenshot source ↗
Contact data
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Mapped from contact-management for SI capability catalogue.
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
Data enrichment product view from Apollo homepage.
Screenshot source ↗
CRM sync
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Custom/API access emphasized on higher/custom plans. Mapped from integrations for SI capability catalogue.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
List building
Free
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Free
Mapped from prospecting for SI capability catalogue.
Included in
✓ Free
✓ Basic
✓ Professional
✓ Enterprise
Data export
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Custom/API access emphasized on higher/custom plans. Mapped from integrations for SI capability catalogue.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise
Data enrichment product view from Apollo homepage.
Screenshot source ↗
Email outreach
Basic
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Basic
Mapped from email-sequences for SI capability catalogue.
Included in
– Free
✓ Basic
✓ Professional
✓ Enterprise

All features

Contact management

Lead management

We Used This 4-Step Apollo Sequence to Generate $10M+ Pipeline

What this shows

Prospecting

Data enrichment

Email sequences

Email tracking

Sales automation

Workflow automation

Pipeline management

Deal management

Reporting

AI assistance

Call functionality

Integrations

Mobile app

Contact data

CRM sync

List building

Data export

Email outreach