Apollo.io Review
SALES INTELLIGENCE SOFTWAREApollo is strongest for outbound data + engagement, not as a pure pipeline CRM. Basic starts at $49/mo; Professional at $99/mo; Enterprise is custom. Scores reflect first-party research, not hands-on lab testing.
Starting price
$49.00/user/month
Free plan
Yes
Free trial
Yes
Best for
Outbound and growth sales teams
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SoftwareGlimpse review
6.9/10
Average
- Ease of use7
- Pipeline management5
- Sales automation8
- Email capabilities8
- Reporting7
- Customization6
Apollo.io plans & pricing
USD offers from Apollo pricing page JSON-LD (Aug 2026): Free $0; Basic $49/month; Professional $99/month; Enterprise contact sales. Prices appear as monthly seat offers in schema; credit bundles/fair-use rules also apply. Verify current seat+credit math on apollo.io/pricing.
Basic
$49.00
per user / month
- Everything in Free, plus:
- SMB outbound teams
Professional
$99.00
per user / month
- Everything in Basic, plus:
- Scaling GTM teams
Enterprise
Custom
Contact sales
- Everything in Professional, plus:
- Larger orgs
Estimate team cost
Rough monthly and annual cost for Apollo.io based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $0.00
- Annual
- $0.00
Apollo.io pricing compared
| Metric | Apollo.io | Lusha | RocketReach | Amplemarket | Closely |
|---|---|---|---|---|---|
| Starting price | $49.00/user/month | Custom quote | $34.00/user/month | $600.00/user/month | $29.00/user/month |
| Free plan | Yes | Yes | Yes | No | No |
| Free trial | Yes | No | Yes | Yes | Yes |