Insightly vs Pipedrive
Compare Insightly and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Sales automation
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Administration
- • Scalability
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Insightly vs Pipedrive at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of usePipedrive
Insightly
Pipedrive
- Pipeline managementPipedrive
Insightly
Pipedrive
- Sales automationInsightly
Insightly
Pipedrive
- Email capabilitiesPipedrive
Insightly
Pipedrive
- ReportingPipedrive
Insightly
Pipedrive
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Insightly
Best for sales automation
Stronger workflow automation availability
- → Pipedrive
Best for ease of use
Pipedrive leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for pipeline management
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for email capabilities
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Pipedrive winsInsightly
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Pipedrive winsInsightly
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Insightly winsInsightly
Stronger workflow automation availability
Pipedrive
Trails Insightly on this criterion
Reporting
Pipedrive winsInsightly
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsInsightly
Insightly researched starting price $29/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Pipedrive
Insightly researched starting price $29/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Choose Pipedrive if
- Pipeline UX and seat pricing fit SMB sales teams
- Lite works for solo pipeline tracking; Growth for email/automation
- Sales-first CRM rather than service/marketing suite
Related comparisons
Alternatives to consider
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- No invented scores or prices
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