Attio vs Insightly
Attio fits free tier for small startup teams; Insightly fits insightly fits many small-business crm evaluations.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Attio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Sales automation
- • Integrations
Choose Attio if: Free tier for small startup teams
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Attio if…
- Free tier for small startup teams
- Startup/SMB GTM fit with Free/Plus
- Attio is evaluated here as a CRM/sales tool
- You prioritize ease of use
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Overall recommendation
There is no universal winner between Attio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Attio's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Attio wins | Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Attio wins | Attio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Tie | Attio and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Attio wins | Attio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Attio wins | Attio leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Attio wins | Attio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Attio and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Attio wins | Attio leads on administration (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Attio wins | Attio leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Attio wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Attio | Insightly |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Attio | Insightly |
|---|---|---|
| Email sync | Strong | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Attio | Insightly |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Moderate |
Platform
| Feature | Attio | Insightly |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Strong | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Attio
From $0.00/user/mo
- Free$0.00/user/mo
- Plus$35.00/user/mo
- Pro$79.00/user/mo
- EnterpriseCustom
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Attio | Insightly |
|---|---|---|
| 5 | — | ~$145.00/mo (Plus × 5) |
| 10 | — | ~$290.00/mo (Plus × 10) |
| 25 | — | ~$725.00/mo (Plus × 25) |
| 50 | — | ~$1,450.00/mo (Plus × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Attio from $0/user/mo; Insightly from $29/user/mo. Attio publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Attio
Best for ease of use
Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Attio
Best for pipeline management
Attio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Attio
Best for email capabilities
Attio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Attio vs Insightly — not generic category copy.
Pipeline management
Attio aheadOn pipeline management, Attio is ahead. Attio: Attio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Attio on this criterion. Feature evidence also diverges on AI assistance (Attio: Strong; Insightly: Moderate).
Email capabilities
Attio aheadOn email capabilities, Attio is ahead. Attio: Attio leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Attio on this criterion.
Sales automation
TieAttio and Insightly are close on sales automation. Attio and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Attio aheadOn reporting, Attio is ahead. Attio: Attio leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Attio on this criterion.
Value for money
Attio aheadOn value for money, Attio is ahead. Attio: Better for value for money. Insightly: Trails Attio on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Attio
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on email capabilities
- Stronger on reporting
Insightly
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Attio
- Stronger on ease of use: Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Attio leads on administration (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
- Trails on ease of use relative to Attio
- Trails on administration relative to Attio
Integrations
Overlaps and exclusives from product integration data when available.
Attio: Strong. Insightly: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Attio if…
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
- Your primary fit looks closer to: Insightly is evaluated here as a CRM/sales tool
Don't choose Insightly if…
- You need Attio's stronger ease of use more than Insightly's strengths
- You need Attio's stronger pipeline management more than Insightly's strengths
- You need Attio's stronger email capabilities more than Insightly's strengths
- Your primary fit looks closer to: Free tier for small startup teams
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Simple relationship CRM for organizing contacts and collaborative outreach.
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Attio wins when…
Free tier for small startup teams
Insightly wins when…
Insightly fits many small-business CRM evaluations
- Best for ease of useAttio
- Best for pipeline managementAttio
- Best for email capabilitiesAttio
Which one should you choose?
Choose Attio if:
- Free tier for small startup teams
- Startup/SMB GTM fit with Free/Plus
- Attio is evaluated here as a CRM/sales tool
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Product screenshots
Real product UI from our media library — no placeholders.
Attio
Insightly
FAQ
- Is Attio better than Insightly?
- There is no universal winner between Attio and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Attio: Free tier for small startup teams Insightly: Insightly fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Attio and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Attio or Insightly have a free plan?
- Attio: Free plan available. Insightly: No free plan.
- How does Attio vs Insightly pricing compare?
- Attio starts from $0.00/user/mo. Insightly starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewAttio review
- reviewInsightly review
- pricingAttio pricing
- pricingInsightly pricing
- alternativeHubSpot alternative
- alternativePipedrive alternative
- alternativefolk alternative
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- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Still deciding between Attio and Insightly?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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