Affinity vs Insightly
Compare Affinity and Insightly on features, pricing, and buyer fit using the same researched criteria.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
VS
Our verdict
There is no universal winner between Affinity and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Affinity is better for
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Insightly is better for
- ✓ Sales automation
- ✓ Administration
Tie
- • Ease of use
- • Customization
- • Integrations
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Affinity vs Insightly at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Affinity
Insightly
- Pipeline managementAffinity
Affinity
Insightly
- Sales automationInsightly
Affinity
Insightly
- Email capabilitiesAffinity
Affinity
Insightly
- ReportingAffinity
Affinity
Insightly
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Affinity
Best for pipeline management
Affinity leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Affinity
Best for email capabilities
Affinity leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Affinity
Best for reporting
Affinity leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for sales automation
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for administration
Insightly leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Affinity winsAffinity
Affinity leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails Affinity on this criterion
Email capabilities
Affinity winsAffinity
Affinity leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails Affinity on this criterion
Sales automation
Insightly winsAffinity
Trails Insightly on this criterion
Insightly
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Affinity winsAffinity
Affinity leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Trails Affinity on this criterion
Value for money
DependsAffinity
Affinity researched starting price $166.67/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Insightly
Affinity researched starting price $166.67/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Affinity if
- CRM built for venture capital, private equity, and private capital relationship networks.
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Related comparisons
Alternatives to consider
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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