Bitrix24 vs Insightly
Bitrix24 fits bitrix24 fits many small-business crm evaluations; Insightly fits insightly fits many small-business crm evaluations.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Customization
- ✓ Scalability
- ✓ Value for money
Insightly is better for
- ✓ Ease of use
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Email capabilities
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
- You prioritize customization
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
- You prioritize ease of use
Overall recommendation
There is no universal winner between Bitrix24 and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Bitrix24 trades toward customization; Insightly trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Insightly wins | Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Bitrix24 and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Tie | Bitrix24 and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Tie | Bitrix24 and Insightly are close on email capabilities (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Tie | Bitrix24 and Insightly are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Bitrix24 wins | Bitrix24 leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Bitrix24 and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Insightly wins | Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Bitrix24 wins | Bitrix24 leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Bitrix24 wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Bitrix24 | Insightly |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Bitrix24 | Insightly |
|---|---|---|
| Email sync | Strong | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Bitrix24 | Insightly |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Moderate |
Platform
| Feature | Bitrix24 | Insightly |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Bitrix24 | Insightly |
|---|---|---|
| 5 | — | ~$145.00/mo (Plus × 5) |
| 10 | — | ~$290.00/mo (Plus × 10) |
| 25 | — | ~$725.00/mo (Plus × 25) |
| 50 | — | ~$1,450.00/mo (Plus × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Bitrix24 from $0/user/mo; Insightly from $29/user/mo. Bitrix24 publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Bitrix24
Best for customization
Bitrix24 leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for scalability
Bitrix24 leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for value for money
Better for value for money
- → Insightly
Best for ease of use
Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for administration
Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Bitrix24 vs Insightly — not generic category copy.
Pipeline management
TieBitrix24 and Insightly are close on pipeline management. Bitrix24 and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. Feature evidence also diverges on AI assistance (Bitrix24: Moderate; Insightly: Moderate).
Email capabilities
TieBitrix24 and Insightly are close on email capabilities. Bitrix24 and Insightly are close on email capabilities (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
TieBitrix24 and Insightly are close on sales automation. Bitrix24 and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
TieBitrix24 and Insightly are close on reporting. Bitrix24 and Insightly are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Bitrix24 aheadOn value for money, Bitrix24 is ahead. Bitrix24: Better for value for money. Insightly: Trails Bitrix24 on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Bitrix24
Pros
- Stronger on customization
- Stronger on scalability
- Stronger on value for money
Cons
- Trails on ease of use
- Trails on administration
Insightly
Pros
- Stronger on ease of use
- Stronger on administration
Cons
- Trails on customization
- Trails on scalability
- Trails on value for money
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Bitrix24
- Trails on ease of use relative to Insightly
- Trails on administration relative to Insightly
Insightly
- Stronger on ease of use: Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Insightly leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Bitrix24: Strong. Insightly: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Bitrix24 if…
- You need Insightly's stronger ease of use more than Bitrix24's strengths
- You need Insightly's stronger administration more than Bitrix24's strengths
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
- Your primary fit looks closer to: Insightly is evaluated here as a CRM/sales tool
Don't choose Insightly if…
- You need Bitrix24's stronger customization more than Insightly's strengths
- You need Bitrix24's stronger scalability more than Insightly's strengths
- You need Bitrix24's stronger value for money more than Insightly's strengths
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
Insightly wins when…
Insightly fits many small-business CRM evaluations
- Best for customizationBitrix24
- Best for scalabilityBitrix24
- Best for value for moneyBitrix24
- Best for ease of useInsightly
Which one should you choose?
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
Insightly
FAQ
- Is Bitrix24 better than Insightly?
- There is no universal winner between Bitrix24 and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Insightly leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Bitrix24: Bitrix24 fits many small-business CRM evaluations Insightly: Insightly fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Bitrix24 and Insightly are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Bitrix24 or Insightly have a free plan?
- Bitrix24: Free plan available. Insightly: No free plan.
- How does Bitrix24 vs Insightly pricing compare?
- Bitrix24 starts from €0.00/user/mo. Insightly starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBitrix24 review
- reviewInsightly review
- pricingBitrix24 pricing
- pricingInsightly pricing
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- categoryCRM hub
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- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between Bitrix24 and Insightly?
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